Course Title: Aviation Strategy and Resource Management

Part A: Course Overview

Course Title: Aviation Strategy and Resource Management

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


Air Transport Training College


115H Aerospace, Mechanical & Manufacturing Engineering


Offsh 2 07


City Campus


115H Aerospace, Mechanical & Manufacturing Engineering

Distance / Correspondence

Sem 2 2009,
Sem 2 2010,
Sem 2 2012


City Campus


115H Aerospace, Mechanical & Manufacturing Engineering

Distance / Correspondence or Face-to-Face

Sem 1 2006,
Sem 2 2006,
Sem 1 2007,
Sem 1 2008,
Sem 1 2009,
Sem 1 2010,
Sem 1 2013


City Campus


172H School of Engineering


Sem 2 2018,
Sem 2 2019,
Sem 2 2021


City Campus


172H School of Engineering

Face-to-Face or Internet

Sem 2 2017

Course Coordinator: Iryna Heiets

Course Coordinator Phone: +61444508276

Course Coordinator Email:

Course Coordinator Location: 57.03.16

Course Coordinator Availability: by appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

The course aims to provide you with an understanding of the strategic management of an airline. The objective of the course is to cover what aviation managers and leaders need to know about designing, implementing, managing and reviewing aviation business strategies. It will provide a comprehensive platform from which you can apply your learning in the real world of airline management both within the course and more importantly afterwards in the marketplace.

This is a work-integrated learning course where you will work in teams on tasks requiring analysis of a workplace. Industry practitioners are engaged in teaching or project supervision, and assessment or feedback on student performance of tasks that are indicative of work that a graduate will do as an employee in the aviation industry.

Objectives/Learning Outcomes/Capability Development

This course contributes to the following Program Learning Outcomes of the Master of Engineering:

1. Needs, Context and Systems

• Exposit legal, social, economic, ethical and environmental interests, values, requirements and expectations of key stakeholders

• Identify and assess risks (including OH&S) as well as the economic, social and environmental impacts of engineering activities

2. Problem Solving and Design

• Develop creative and innovative solutions to problems

 3. Analysis

• Apply underpinning natural, physical and engineering sciences, mathematics, statistics, computer and information sciences. 

4. Professional Practice

• Apply systematic approaches to the conduct and management of industry projects

• Demonstrate orderly management of self, and professional conduct.

5. Research

• Assess, acquire and apply the competencies and resources appropriate to industry activities

On completion of this course you should be able to:

  1. Describe airline strategic management, including strategy design and implementation, airline business plans, and financial management.
  2. Plan and evaluate airline fleet management.
  3. Outline the key aspects airline fuel management.
  4. Identify common human resource management challenges for airlines.
  5. Explain the key inclusions into an airline strategic business plan along with the process to design, implement, manage and review an airline strategic business plan.
  6. Evaluate an existing airline’s strategic business plan.
  7. Develop a business and operational plan for an airline and produce a board level presentation of this plan

Overview of Learning Activities

You will learn this course through online lectures (or equivalent for distance students), directed reading, online class discussion (or equivalent for distance students), and investigative research. The learning process is reinforced through problem-based learning using case studies.

Overview of Learning Resources

Course-related resources will be provided on “myRMIT Studies” Blackboard Portal. These will include course notes, and other learning materials generated by the course lecturer(s), references, and approved links to useful material on external web-sites.

Overview of Assessment

This course has no hurdle requirements.

Assessment tasks

Assessment Task 1: Individual Assignment
Weighting 30%
This assessment task supports CLOs 1-4. 

Assessment Task 2: Group Research and Formal Analytic Report
Weighting 50%
This assessment task supports CLOs 5-7

Assessment Task 3: Interview
Weighting 20%
This assessment task supports CLOs 1-5