Course Title: Media Ethics

Part A: Course Overview

Course Title: Media Ethics

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


335H Applied Communication


Sem 2 2006,
Sem 2 2007,
Sem 2 2008,
Sem 2 2009


City Campus


345H Media and Communication


Sem 2 2010,
Sem 2 2011,
Sem 2 2012,
Sem 2 2013,
Sem 2 2014

Course Coordinator: Dr. Robert Miller

Course Coordinator Phone: +61 3 9925 3037

Course Coordinator Email:

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This course is designed to encourage you to think about the ethical implications of professional practice in your chosen vocational area. You will explore questions such as, What is Ethics? What is it to behave well or badly? What foundational principles are commonly used to justify our ethical intuitions and solutions to moral dilemmas? It introduces you to how some major Moral Philosophers have tried to answer these and other related questions. It also examines the most important theories in Ethics (or Moral Philosophy) that are still influential today.

Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes

For students enrolled in the Bachelor of Communication - Professional Communication (BP222SIM), you will develop the following program learning outcomes:

  • Apply initiative and judgment in planning, problem solving and decision making in your practice or future study.

If you are enrolled in this course as an elective it will enhance the learning outcomes of your program.

Learning Outcomes

Upon successful completion of this course, you will be able to:

  • Describe the views and arguments of some major moral philosophers, and major theoretical positions, such as: Utilitarianism, Kantianism, Religious Ethics, Subjectivism, Existentialism, Cultural Relativism, Postmodernism, etc.;
  • Analyse these arguments and their relevance to the moral dilemmas of Professional ethics and practice.
  • Apply these theories to your own professional practice as a contemporary Media and Communication practitioner.
  • Reflect upon how these theoretical perspectives relate to your own experience and value systems.

Overview of Learning Activities

Your learning experiences may include interactive lectures, tutorials and group based activities. There will be both individual and group exercises to further develop ideas based in classes

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through online systems. All relevant course materials and lists of suggested reading will be made available to you. You will also be expected to make extensive use of the library resources.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program capabilities. Assessment may include a range of activities such as essays, assignments, presentations, projects.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

 Your course assesment conforms to RMIT assessment principles, regulations, policies, proceedures and instructions which are available for review online: