Course Title: Stakeholder Relations and Emergent Media

Part A: Course Overview

Course Title: Stakeholder Relations and Emergent Media

Credit Points: 12


Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

COMM1107

City Campus

Postgraduate

335H Applied Communication

Face-to-Face

Sem 2 2006,
Sem 2 2007,
Sem 2 2008,
Sem 2 2009

COMM1107

City Campus

Postgraduate

345H Media and Communication

Face-to-Face

Sem 2 2010,
Sem 1 2013

COMM1107

City Campus

Postgraduate

345H Media and Communication

Internet

Sem 2 2013,
Sem 2 2014,
Sem 2 2015,
Sem 2 2016

COMM2217

City Campus

Undergraduate

335H Applied Communication

Face-to-Face

Sem 2 2006

Course Coordinator: Dr Hazel Ferguson

Course Coordinator Phone: +61 3 9925 2007

Course Coordinator Email: hazel.ferguson@rmit.edu.au

Course Coordinator Availability: by appointment via email


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

In this course you will explore challenges of using participatory media to enhance mutual understanding between organisations and their stakeholders.

You will explore how to manage the risks associated with working in the public domain of instant, interactive media, in an organisational communication context. You will also create a professional identity online, using emergent media platforms to engage with stakeholders.
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Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program learning outcomes:

  • Critically apply strategic communication theories and principles to complex problem solving in your professional practice.
  • Critically analyse, synthesise and reflect on complex theories and recent developments, both local and international, to extend and challenge knowledge and practice in communication.
  • Master a body of knowledge and specific technical skills to progress your professional career within the contemporary media and communication arena.


Upon successful completion of this course you will be able to:

  • Research emerging developments in participatory media within the context of the organisational environment.
  • Critically analyse the ethical significance and reputation implications of using emergent media platforms within strategic communication.
  • Design and present prototype participatory media projects.
  • Critically reflect on applications of participatory media and recommend future possibilities to enhance organisation-stakeholder relationships.


Overview of Learning Activities

You will be engaged in learning that involves a range of activities both face-to-face and online such as workshops, tutorials, group and class discussion, class activities and individual research.


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Communication students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/cat.php?cid=29911.
The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian.


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include presentations, projects and may be done individually and in teams.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment