Course Title: International Marketing and Distribution

Part A: Course Overview

Course Title: International Marketing and Distribution

Credit Points: 12


Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

BUSM2348

City Campus

Postgraduate

660H Grad School of Bus and Law

Face-to-Face

Sem 2 2006,
Sem 1 2009,
Sem 1 2010

Course Coordinator: Dr John Douglas Thomson, PhD

Course Coordinator Phone: +61 3 9925 0108

Course Coordinator Email:doug.thomson@rmit.edu.au


Pre-requisite Courses and Assumed Knowledge and Capabilities

Academic + work experience: ie a bachelor degree in any discipline from a recognised tertiary institution and evidence of work experience; or
Management + work experience: ie entry may be granted to applicants who do not have an undergraduate degree but can demonstrate through professional work experience their capacity to successfully undertake this program.
All applicants must possess good communication skills in both written and spoken English. All non-Australian residents and overseas full-fee paying students must provide evidence of IELTS 6.5+ (no band below 6.0).


Course Description

This course seeks to develop your understanding of the marketing and distribution functions, observe current marketing practice and examine key issues currently challenging the profession.

The course stresses the relationship between the customer /client and the organisation as a producer or service provider. It emphasises the basis for business success, that of trust between customer and organisation. Ethical or responsible marketing as a strategy for building trust is also identified.

The primary course objective is to enable you to understand and utilise marketing tools, techniques and processes towards better organisational outcomes. This enables you to better manage the marketing and distribution issues.

It relates marketing and distribution strategy to the environmental opportunities and constraints that you must address.



Objectives/Learning Outcomes/Capability Development

This course seeks to develop your understanding of the marketing and distribution functions, observe current marketing and distribution (procurement and supply logistics) practice and examine key issues.
The course stresses the distribution relationships between the supplier and buyer and the organisation as a producer or service provider.
The primary course objective is to enable you to understand and utilise marketing and distribution tools, techniques and processes towards better organisational outcomes. This will enable you to better manage the marketing and distribution issues.
It relates marketing and distribution strategy to the environmental opportunities and business benefits and constraints that you must address.


After successfully completing this course you will be able to:
Define international marketing and distribution concepts and consider marketing and distribution issues in the context of the organisation and its business environment;
Recognise the needs of customers and input this data into management and distribution decisions;
Appreciate differing marketing and distribution environments with attention to the fundamentals of buyer behaviour, industry and market dynamics;
Understand the strategic marketing and distribution planning processes, appreciate the scope of marketing and distribution information and research, and the tools available for marketing and distribution analysis, strategy development, objective setting and implementation of programs;
Apply the concept of marketing and distribution segmentation, target market selection and positioning in marketing management; and
Understand the key elements of the marketing and distribution mix – product, price, distribution and promotion strategies and their impacts on the organisation and its business model.


Overview of Learning Activities

You will:
Understand the product life cycle and the new product diffusion process, then analyse the product portfolio and understand the role of management in new product development; and
Be able to assess the effectiveness and efficiency of the marketing and distribution functions within an organisation;
Be able to perform a marketing and distribution situational analysis for an organisation and to design reasoned and effective marketing and distribution management strategies for an organization


Overview of Learning Resources

on line asynchronous leaning activities will be part of thiscourse.


Overview of Assessment

Assessment includes the following tasks:
• Individual contribution to weekly discussion topics (10%);
• A group presentation of findings from a research project (10%);
• A group written report (4,000 words) of a research project (30%); and
• An individual report on a case study (3,000 words) containing recommendations to successfully position or reposition the organisation case studied (50%).