Course Title: Business Intelligence

Part A: Course Overview

Course Title: Business Intelligence

Credit Points: 12

Course Code




Learning Mode

Teaching Period(s)


Singapore Inst of Management


620H Business IT and Logistics


Offsh 2 10,
Offsh 3 10,
Offsh3 12

Course Coordinator: Barry McIntyre

Course Coordinator Phone: +61 3 9925 5819

Course Coordinator

Course Coordinator Location: City Campus Building 108 Level 17 Room 23

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

Without information about the environment in which it is operating, an organization cannot survive. This intelligence plays a vital role in shaping corporate strategy. This course examines, within the larger context of the corporate knowledge resource, a range of issues associated with the gathering, analysis and distribution of corporate intelligence. Through seminars, guided reading, related exercises and a series of linked assessment tasks, you will develop analytical and practical skills essential for working in this increasingly important area of corporate operations.

Objectives/Learning Outcomes/Capability Development

At the completion of this course you should be able to:
• Identify the core literature on the acquisition of strategic enterprise intelligence from a range of electronic resources;
• Apply the key issues in evaluating and selecting electronic intelligence resources appropriate to business environments;
• Identify the foundation concepts relating to the use of electronic strategic intelligence sources in enhancing enterprise positioning in a global marketplace and apply these to produce a report that outlines how corporate intelligence should be managed;
• Analyze and discuss the current trends affecting the way internal and external data are filtered and channeled within an enterprise with a view to recommending how such resources can be harnessed for the benefit of organizations.
• Produce an evaluative profile of a corporation that objectively reports on the company’s operations, its business fundamentals and its future prospects.
• Make an effective oral presentation that offers a critical evaluation of a facet of contemporary business intelligence.

At the completion of the course you should be able to:
• Determine strategic intelligence needs within a corporate environment;
• Think and act confidently from a knowledge management perspective when designing and implementing strategic intelligence programs;
• Produce a strategic intelligence briefing on a specified enterprise in a presentation format;
• Produce a detailed profile of corporate intelligence needs;
• Develop an industry specific resource kit of strategic intelligence resources; and
• Apply an evidence-based approach to decision-making and evaluation associated with business intelligence-related activities. 

Overview of Learning Activities

This course is offered so that flexible approaches to learning are facilitated. The course comprises a mix of seminars, tutorial exercises and case studies. You will be constantly challenged to relate your understanding of relevant theory to your developing practice.

Much of the learning will be based on readings and linked seminar discussions, so active preparation and participation by you is essential. As you fulfill these aims you should work to relate them to what is covered in the other courses in your degree.

Feedback on your experience of the course is welcomed, and you will be able to suggest changes to its balance and focus. There will be opportunities for you to comment at the course’s conclusion using the Course Experience Survey.

Overview of Learning Resources

The course has a prescribed text. It is supplemented by other readings and multimedia resources will consist primarily of journal articles. These will be be posted on the the course’ website, which is found in RMIT’s learning management system called BlackBoard..

Many of the electronic resources you will work with during the semester are accessible via the World Wide Web. You will need access the online journal collections available in the RMIT library. In addition, you will need to use that library’s extensive collection of online business information. Please contact the course co-ordinator if you have difficulties locating any of the resources introduced through the course.

Overview of Assessment

You are required to complete three projects. These include a presentation and several research projects. There is no final exam. Group assignments are not used in this course.

Assessment is continous. You must obtain at least 50% of the total marks to pass this course.

Details of the assessment tasks will be given to you once the semester commences.