Course Title: Business Marketing

Part A: Course Overview

Course Title: Business Marketing

Credit Points: 12

Course Code




Learning Mode

Teaching Period(s)


City Campus


625H Economics, Finance & Marketing

Distance / Correspondence or Face-to-Face

Course Coordinator:

Course Coordinator Phone: +61 3

Course Coordinator Email:

Course Description

To provide logistics specialists with an understanding of business marketing principles and practice. This is achieved through an analysis of the marketing function roles, the strategies used to maintain and develop a customer base for industrial products and services and the impact of marketing on the purchasing function within the buying organisation.

Objectives/Learning Outcomes/Capability Development

Overview of Learning Activities

Learning will occur through use of the course Learning Guide as an indicator of learning direction, including online library readings, web sites and chapters from the subject textbook. The learning is in conjunction with the course workshop, where the lecturer will guide application of the learning to organisational situations. Participants will apply the learning in study of situations within their own organisation.

Full Time students will undertake subject research in place of studying situations within organisations.

At the completion of the course, students will complete the evaluation form to assist program development.

Overview of Learning Resources

All learning material, including course learning guide, prescribed textbook and readings are supplied within the course fee.

Overview of Assessment

Assignment 1. 15%. A case study or question to evaluate the participant's understanding of applying the course material to a situation. Approximately 2,000 words. Submission week 5 or 6.

Assignment 2. 35% . A case study that addresses various aspects of the course topics. Submission week 9 or 10

Assignment 3. 50%. A study within the participant's organisation, applying an understanding of the course content to a situation. Approximately 4,000 words. Assignment written as a report to management. Submission week 13 or 14.

Procedure for submission by Centre - see Program Guide for Students.