Course Title: The Digital Fine Print 1b

Part A: Course Overview

Course Title: The Digital Fine Print 1b

Credit Points: 12

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
VART1611	City Campus	Undergraduate	340H Art	Face-to-Face	Sem 2 2006, Sem 2 2007, Sem 2 2008, Sem 2 2009, Sem 2 2011

Course Coordinator: Kellyann Geurts

Course Coordinator Phone: +61 3 9925 5236

Course Coordinator Email:kellyann.geurts@rmit.edu.au

Course Coordinator Location: Bld 7.4.32

Course Coordinator Availability: Via Appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities

This course is for Fine Art Students from BP201 only.
It is expected that students have a detailed knowledge of digital photographic theory and production.
This is an advanced workshop.

Course Description

This course explores the fine print in the age of digital reproduction. Sophisticated digital techniques are employed to significantly expand the range of the fine print and its creative tradition. The finest photographic printmaking and digital imaging processes combine to produce prints of exquisite quality. It also presents a logical and comprehensive approach to the very complex issue of accurately managing colour in a digital environment. It will help you understand how to accurately control and manage colour, and the suitability of different colour management systems, strategies, software and hardware for your own needs.

Objectives/Learning Outcomes/Capability Development

Upon completion of this course you will have developed the capabilities to address conceptual, perceptual, formal and aesthetic concerns of the fine art photographic image in a contemporary context.  You will also develop methods of finding creative solutions to constraints and challenges in a fine art context.

Learning Outcomes
To instruct students to:
1. Develop and critically evaluate advanced artistic imaging strategies.
2. Work towards a vocationally sustaining artistic practice.
3. Precisely control the digital capture, manipulation and output of B&W, RGB, and CMYK images.
4. Work creatively and proficiently with advanced digital imaging hardware and software.
5. Create and maintain an ICC compliant workflow.
6. Successfully liaise with professional laboratories and studios.
7. Produce prints of the highest quality commensurate with their professional aims.
8. Theoretically position their own practice within a tradition of post-object/post-photographic art practice..

Overview of Learning Activities

Lectures and workshops introduce students to a range of technology, processes and concepts to extend their image editing skills.  An emphasis is placed on the production of digital photographic prints. 

Overview of Learning Resources

Students have access to advanced digital imaging production facilities.  Resources include Apple Mac G5 MacPro computers with Apple 30” Displays and Eizo Calibrated screens. All machines run Adobe Photoshop CS4 Extended™ and complimentary software.  State of the art scanners and late model digital cameras, as well as large and medium format analogue cameras, are available for use.  Output facilities include Epson 2400  and Epson R2800 Printers.  All production facilities for this course are digital.

Overview of Assessment

Assessment for this course is conducted through a class project and a series of reviews.   
 The class project assesses a student’s progress in relation to specific material presented in the class.   
 
Reviews are linked to the Fine Art Photography studio area, and provide students with the opportunity to publicly present their work for critical discussion and feedback.  Reviews are conducted collectively within the studio area, and whilst students are only expected to exhibit for one review per session, all students are encouraged to attend as many sessions as they can, as each review will be unique.