Course Title: Global Marketing

Part A: Course Overview

Course Title: Global Marketing

Credit Points: 12


Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG1061

City Campus

Undergraduate

625H Economics, Finance and Marketing

Face-to-Face

Sem 1 2006,
Sem 2 2006,
Sem 1 2007,
Sem 2 2007,
Sem 1 2008,
Sem 2 2008,
Sem 1 2009,
Sem 2 2009,
Sem 1 2010,
Sem 2 2010,
Sem 1 2011,
Sem 2 2011,
Sem 1 2012,
Sem 2 2012,
Sem 1 2013,
Sem 2 2013,
Sem 1 2014,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017

MKTG1064

Singapore Inst of Management

Undergraduate

625H Economics, Finance and Marketing

Face-to-Face

Offsh 1 09,
Offsh 3 09,
Offsh 1 10,
Offsh 3 10,
Offsh 1 11,
Offsh 3 11,
Offsh3 12,
Offsh1 13,
Offsh3 13,
Offsh1 14,
Offsh3 14,
Offsh1 15,
Offsh3 15,
Offsh1 16,
Offsh3 16,
Offsh1 17,
Offsh3 17

MKTG1197

Hong Kong Management Associatn

Undergraduate

625H Economics, Finance and Marketing

Face-to-Face

Offsh 3 10

MKTG1231

Shanghai Uni of Int Bus & Econ

Undergraduate

625H Economics, Finance and Marketing

Face-to-Face

Offsh 1 11,
Offsh1 12,
Offsh1 13,
Offsh1 14,
Offsh1 15,
Offsh1 16,
Offsh1 17

MKTG1259

RMIT University Vietnam

Undergraduate

625H Economics, Finance and Marketing

Face-to-Face

Viet1 2012,
Viet2 2012,
Viet3 2012,
Viet1 2013,
Viet2 2013,
Viet3 2013,
Viet1 2014,
Viet2 2014,
Viet3 2014,
Viet1 2015,
Viet3 2015,
Viet2 2016,
Viet1 2017,
Viet2 2017

Course Coordinator: Kathleen Griffiths

Course Coordinator Phone: +61 3 9925 5415

Course Coordinator Email: kathleen.griffiths@rmit.edu.au


Pre-requisite Courses and Assumed Knowledge and Capabilities

Required Prior Study
008953 - Marketing Principles
 


Course Description

The course will cover the role and importance of global marketing to the firm; analysis of the global marketing environment; the principles of global marketing management, including policy setting, planning, strategy formulation, and the international marketing mix. You will consider issues and concepts which may impact on globalisation, and is designed to enable you to apply your academic learning to a contemporary workplace situation.

This course includes a Work Integrated Learning (WIL) experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry and/or community is integral to your experience.
 


Objectives/Learning Outcomes/Capability Development

.


On the successful completion of this course you will be able to:

  1. Critically analyse and evaluate the international environment/s in which a company operates to inform future marketing decisions.
  2. Create appropriate marketing plans for global products and services using extensive research of macro-environmental elements and marketing mix elements.
  3. Work collaboratively with colleagues to develop marketing strategies and plans.
  4. Apply and integrate Global Marketing theory with practice in a variety of business contexts.


Overview of Learning Activities

In this course you will be encouraged to be an active learner. Your learning will be supported through various in-class and online activities comprising individual and group work. These may include quizzes; assignments; prescribed readings; sourcing, researching and analysing specific information; solving problems; conducting presentations; producing written work and collaborating with peers on set tasks or projects.


Overview of Learning Resources

There is a prescribed textbook for this course.

Various learning resources are available online through MyRMIT Studies\Blackboard. These may include topic notes and slides, a study schedule, assessment details, links to relevant internet information, readings and communication tools to facilitate collaboration with your peers and sharing of information.

Resources are also available online through RMIT Library databases and other facilities. If you require assistance with the RMIT library facilities contact the Business Liaison Librarian for your school. Contact details for Business Liaison Librarians are located online on the RMIT Library website.

Additional resources and/or sources to assist your learning will be identified by your course coordinator and will be made available to you as required during the teaching period.


Overview of Assessment

The assessment tasks, their weighting and the course learning outcomes to which they are aligned are as follows:

Assessment Task 1: 20%
Linked CLOs: 1, 3, 4

Assessment Task 2: 40%
Linked CLOs: 2, 3, 4

Final Examination: 40%
Linked CLOs: 1, 2, 4

Feedback will be provided throughout the semester in class and/or in online forums through individual and group feedback on practical exercises and by individual consultation.