Course Title: Business Ethics

Part A: Course Overview

Course Title: Business Ethics

Credit Points: 12

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG1086

City Campus

Undergraduate

625H Economics, Finance and Marketing

Face-to-Face

Sem 2 2006,
Sem 1 2007,
Sem 2 2007,
Sem 1 2008,
Sem 2 2008,
Sem 1 2009,
Sem 2 2009,
Sem 1 2010,
Sem 2 2010,
Sem 1 2011,
Sem 2 2011,
Sem 1 2012,
Sem 1 2013,
Sem 2 2013,
Sem 1 2014,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017

MKTG1272

Singapore Inst of Management

Undergraduate

625H Economics, Finance and Marketing

Face-to-Face

Offsh 1 08,
Offsh 1 09,
Offsh 1 10,
Offsh 3 10,
Offsh 1 11,
Offsh 3 11,
Offsh1 12,
Offsh1 13,
Offsh1 14,
Offsh3 14,
Offsh1 15,
Offsh3 15,
Offsh1 16,
Offsh3 16,
Offsh1 17,
Offsh3 17,
Offsh1 18

Course Coordinator: Asso. Professor M. Schwartz.

Course Coordinator Phone: +61 3 9925 5515

Course Coordinator Email: michael.schwartz@rmit.edu.au

Course Coordinator Location: Building 80 Level 10


Pre-requisite Courses and Assumed Knowledge and Capabilities

Marketing Principles (or equivalent)
Buyer Behaviour (or equivalent)


Course Description

In this course you will explore and discuss basic ethical theory and its practical application by analyzing a wide selection of classical and contemporary approaches to applied ethics. You will also explore the relationship between ethics and our society including the implications and consequences on business practice, the media, the environment, and elsewhere in the marketplace, and its implications for customers, employees and managers.


Objectives/Learning Outcomes/Capability Development

-


On successful completion of this course you will be able to:

  1. Examine the concept of ethical philosophy and as a marketing manager its impact on the macro-environment.
  2. Differentiate between morals, values, and ethics and apply that knowledge appropriately in making marketing decisions.
  3. Draw on ethical relativism and other theories of conduct to address competition in the global market place.
  4. Organise and implement the marketing effort with due consideration of the importance of virtue.
  5. Seek distributive justice and other similar outcomes in the marketplace with reference to how rights and justice affect personhood.
  6. Integrate traditional ethical considerations and behaviour in decision making and contemporary business practice


Overview of Learning Activities

In this course you will be encouraged to be an active learner. Your learning will be supported through various in-class and online activities comprising individual and group work. These may include quizzes; assignments; prescribed readings; sourcing, researching and analysing specific information; solving problems; conducting presentations; debating selected topics; producing written work and collaborating with peers on set tasks or projects.


Overview of Learning Resources

Various learning resources are available online through MyRMIT Studies\Blackboard. These may include topic notes and slides, a study schedule, assessment details, links to relevant internet information, readings and communication tools to facilitate collaboration with your peers and sharing of information.

Resources are also available online through RMIT Library databases and other facilities. If you require assistance with the RMIT library facilities contact the Business Liaison Librarian for your school. Contact details for Business Liaison Librarians are located online on the RMIT library website.

Additional resources and/or sources to assist your learning will be identified by your course coordinator and will be made available to you as required during the teaching period.


Overview of Assessment

The assessment tasks, their weighting and the course learning outcomes to which they are aligned are as follows:

Assessment Task 1: 25%
Linked CLOs: 1, 2, 3, 4, 5, 6
Assessment Task 2: 25%
Linked CLOs: 1, 2, 3, 4, 5, 6
Final Examination: 50%
Linked CLOs: 1, 2, 3, 4, 5, 6

Feedback will be provided throughout the semester in class and/or in online forums through individual and group feedback on practical exercises and by individual consultation.