Course Title: Business and Network Marketing

Part A: Course Overview

Course Title: Business and Network Marketing

Credit Points: 12.00


Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG1209

City Campus

Postgraduate

625H Economics, Finance and Marketing

Face-to-Face

Sem 1 2006,
Sem 2 2010,
Sem 2 2011,
Sem 2 2012,
Sem 2 2013,
Sem 2 2014,
Sem 2 2015,
Sem 2 2016,
Sem 2 2017

Flexible Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG1393

RMIT Online

Postgraduate

625H Economics, Finance and Marketing

Internet

JulDec2017 (KP6)

Course Coordinator: Mr Peter Walters

Course Coordinator Phone: Contact via email

Course Coordinator Email: peter.walters@rmit.edu.au

Course Coordinator Location: 80.10.46

Course Coordinator Availability: By Appointment


Pre-requisite Courses and Assumed Knowledge and Capabilities

Required Prior Study
• 008994 Marketing Management
• 008956 Marketing Communications


Course Description

The focus of this course is business and network marketing, looking at how value is created internally and through the network in order to compete effectively in business markets. This involves understanding the nature of value exchanges and the business relationships. In today’s competitive environment, effective relationships and value creation depends firms acting in networks of relationships between suppliers, distributors, customers and other stakeholders, in order to access or mutually develop key resources and competences.

The course is both descriptive and practically-based and provides you with the opportunity to investigate and analyse key strategies and activities in business markets.


Objectives/Learning Outcomes/Capability Development

-


On successful completion of this program you will be able to:

  1. Apply business marketing theories and models to analyse the behaviors and needs of organizational customers.
  2. Critically analyse and evaluate business relationships, networks, and business marketing strategy to develop business marketing solutions.
  3. Use a network approach to identify, develop and present marketing opportunities and solutions.
  4. Critically evaluate and discuss the links between core competences, value creation and value delivery to create integrated business marketing outcomes.
  5. Write about, discuss and present on business marketing phenomena and network marketing within the conventions of academic standards at a masters’ degree level.


Overview of Learning Activities

This course uses interactive weekly workshops combining class and group discussions, case analyses and presentations, and experiential marketing exercises with industry guests. Materials have been chosen for their relevance to building a body of applied knowledge. 


Overview of Learning Resources

Various learning resources are available online through myRMIT/Blackboard. These may include a study schedule, topic readings, assessment details, and links to relevant information available through the internet.

Resources are also available online through RMIT Library databases and other facilities. If you require assistance with the RMIT library facilities please contact the Business Liaison Librarian for your school. Contact details for Business Liaison Librarians are located online on the RMIT library website.

Additional resources and/or sources to assist your learning will be identified by your course coordinator. Information on these resources or sources will be communicated to you as required during the teaching period.


Overview of Assessment

The assessment alignment list below shows the assessment tasks against the learning outcomes they develop.

Assessment Task 1: 20%
Linked CLOs: 1, 5

Assessment Task 2: 30%
Linked CLOs: 2, 4

Assessment Task 3: 50%
Linked CLOs: 1, 2, 3, 4, 5

Feedback will be provided throughout the semester in class and/or in online forums through individual and group feedback on practical exercises and by individual consultation.