Course Title: Applied Hospitality Management Project 2

Part A: Course Overview

Course ID: 012914

Course Title: Applied Hospitality Management Project 2

Credit Points: 12

Course Code




Learning Mode

Teaching Period(s)


City Campus


630H Management


Sem 1 2006,
Sem 2 2006

Course Coordinator: Margaret Melrose

Course Coordinator Phone: +61 3 9925 1531

Course Coordinator Email:

Course Coordinator Location: Building 108 Level16 Room 63

Pre-requisite Courses and Assumed Knowledge and Capabilities

Passed BUSM 1706

Course Description

BUSM 1707 is a one semester course building on the learning gained from BUSM 1706. In this course students will use the information gained and analysed during the earlier course and apply it to a real work situation in an actual hospitality operation. This will involve not only solutions to the identified problems and deficiencies but also detailed implementation plans to put improved policies and practices into effect. These plans will take account of any considerations and constraints that exist in the workplace.

The emphasis in this course is on the practical application of data gained by analysis of the operation and management and marketing theories learned in the first two years of the program. This process provides students with valuable, real-world experiences and challenges and requires reflection and decision making at managerial level.

Specifically, each of the concepts that have been researched and documented in BUSM 1706 will be thoroughly examined and a solution found that would resolve them in a way that is practical and viable in the establishment under review. This requires the student to have an in-depth understanding of the issues and philosophies and operational management practices of the business. It also means that the student will be able to integrate management and marketing theory in a practical situation and use them to further the businesses aims and objectives. 

Objectives/Learning Outcomes/Capability Development

Building on the knowledge and skills developed in courses previously studied

Reading, comprehending,synthesizing and analysing information

Generating and evaluating possible solutions

Make decisions about changes necessary to solve identified problems

On completion of this course the following student abilities will be developed:

- Execute data analysis

- Demonstrate an understanding of some of the ethical implications of hospitality research

- demonstrate practical creativity in the examination and resolution of issues

- Understand how to frame solutions and implementation plans

- Operate effectively as the only person responsible for results

Overview of Learning Activities

Evaluate the research information, taking account all of the considerations and constraints.

Develop workable solutions to identified issues

Devise a practical implementation plan

Develop writing skills

Overview of Learning Resources

The course is based mainly on the student’s primary research. All other information will be provided during student meetings.

Overview of Assessment

Write Chapters 4 and 5 of the report detailing the proposed solutions to each of the concepts and a comprehensive plan to implement them.

The assessment will be based on how well the solutions use the research data and how appropriate they are to resolve the issues. The plans will need to be practical, viable and achievable. More detailed information and a copy of the assessment crtieria will be handed to the student during the first student meeting.