Course Title: Fashion and Textiles Marketing

Part A: Course Overview

Course Title: Fashion and Textiles Marketing

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


350H Fashion & Textiles


Sem 2 2006,
Sem 2 2007,
Sem 2 2008,
Sem 2 2009,
Sem 2 2010,
Sem 2 2011,
Sem 2 2012,
Sem 2 2013,
Sem 1 2014,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017,
Sem 1 2018


Brandix Coll of Clothing Techn


350H Fashion & Textiles


Offsh 3 11,
Offsh3 15,
Offsh3 18


RMIT University Vietnam


350H Fashion & Textiles


Viet1 2016,
Viet3 2016,
Viet3 2017,
Viet2 2018

Course Coordinator: Dr.Tarun Panwar

Course Coordinator Phone: 9925 9223

Course Coordinator Email:

Course Coordinator Location: 511.01.01

Pre-requisite Courses and Assumed Knowledge and Capabilities

You should have prior introductory knowledge and capabilities in marketing principals.

Course Description

The focus of this course therefore is on developing strategies to create customer value in an increasingly competitive global marketing environment and provide you with the opportunity to acquire an in-depth knowledge in the areas of strategic marketing in the context of Fashion & Textiles industry. This course integrates previous studies in marketing into the strategic context of the fashion & textiles organisations.

You will focus on the study and application of theories and practices in an ever changing marketing environment, the specific topics include the external marketing environment and marketing organisation (internal) analysis, consumer, market and competitive analysis, strategies for market entry, growth market, mature and decline market, the product, price, promotion and distribution decisions at strategic level within fashion & textiles organisations. The planning, implementation and control issues are also discussed.

Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program learning outcomes:

a) Apply analytical decision making techniques in a fashion and textiles environment.

b) Apply sustainable practices related to fashion and textiles issues.

c) Identify, research, analyse and manage emerging global issues and trends in the fashion and textiles industry.

d) Evaluate social and cultural values in strategic planning and implementation in a fashion and textiles context.

e) Conceptualise, integrate and organise information in order to resolve complex issues related to fashion and textiles product development.

Upon successful completion of this course, you will be able to:

a) Identify and analyse strategic marketing theories and practices of fashion and textile organisations.

b) Develop strategic marketing plans to address specific industry and stakeholder needs.

Overview of Learning Activities

You will participate in a combination of classroom activities, including lectures, tutorials and case study discussions drawn from local and international contexts in recent times, in order to provide you with an understanding of the theoretical principles and concepts. You will draw on theory, analyse various situations to determine their position in a range of strategic marketing cases relevant to local and international fashion and textile organisations.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides

The Library provides guides on academic referencing and subject specialist help via your Liaison Librarians.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.

Assessment may include tests, case studies and assignments. Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program director or Disability Liaison Unit if you would like to find out more.

A student charter summarises your responsibilities as an RMIT student as well as those of your teachers.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: