Course Title: Pathways into the Music Industry Business

Part A: Course Overview

Course Title: Pathways into the Music Industry Business

Credit Points: 12

Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 2 2007,
Sem 2 2008,
Sem 2 2011,
Sem 2 2012,
Sem 2 2013,
Sem 2 2014


City Campus


360H Education


Sem 2 2006

Course Coordinator: Dr Ed Montano

Course Coordinator Phone: +61 3 9925 2190

Course Coordinator

Pre-requisite Courses and Assumed Knowledge and Capabilities

Previously completed core courses from year one of the B.A. Music Industry program.

Course Description

Pathways into the Music Industry is a lecture-based course that has been designed to provide you with an opportunity to further develop understanding and appreciation of project management principles and skills with regard to the music industry and:

• Strategic planning and timeline management

• Marketing and promotion

• Human resources

• Creative design

• Working collaboratively

• Targeting audiences

• Event management

• Education principles and practice

Objectives/Learning Outcomes/Capability Development

You will be assessed on your development of the following graduate capabilities in this course:

• Apply skills of self-motivated learning and critical appraisal

• Record, document, present and exhibit concepts, process and outcomes

• Employ ongoing analysis, development and application of conceptual processes

• Apply theoretical, historical and cultural frameworks to your field of practice

In this course you will develop the following program capabilities:

• Employ a body of theoretical knowledge and skills to respond to the multi-skilled and changing nature of music industry practices

• Research skills using the web, library archives, selective experiential research and other sources to inform and position your creative practice

• Solve problems effectively and creatively

• Analyse and evaluate music practices and theories in local, national and global communities and industry contexts

• Work with others in a range of roles and contexts, demonstrating cultural, environmental and social awareness and ethical and reflective practice

At the conclusion of the course you should be able to:

• Understand the key elements involved in event management – planning and delivering a music industry event

• Demonstrate awareness and knowledge of the importance of marketing and promotion

• Understand how to harness and leverage the promotional power of different media

• Understand the importance of time management

• Identify and engage with some of the key networks of the contemporary music industry

• Relate global music practices to local music industry contexts

• Work effectively as team members in collaborative contexts

• Understand the role of communication through collaborative work in conceptualising, planning and delivering a music industry project

• Confidently present your ideas within group situations and respond appropriately to feedback

Overview of Learning Activities

Each week will involve a 3-hour lecture session that will include guest speakers, group presentations and discussion, and broader analyses of readings, industry issues and other relevant material.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems. You should make use of wider University resources such as libraries, print and audio-visual collections and, if appropriate, the University’s Study and Learning Centre.

Overview of Assessment

Assessment on this course is designed to provide you with a range of activities to demonstrate how well you meet the course learning outcomes. The assessment involves developing skills in event planning, critical analysis, reading, writing and research, and group discussion and presentation. Please refer to Part B of the course guide for further information on assessment.