Course Title: Client Service and Analysis

Part A: Course Overview

Course Title: Client Service and Analysis

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


335H Applied Communication

Face-to-Face or Internet

Sem 2 2007


City Campus


335H Applied Communication


Sem 2 2009


City Campus


345H Media and Communication


Sem 1 2011,
Sem 1 2012,
Sem 1 2013,
Sem 2 2014,
Sem 1 2015

Course Coordinator: Russell Bevers

Course Coordinator Phone: +61 3 9925 3029

Course Coordinator Email:

Course Coordinator Location: city campus

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This is a core course in the Advanced Creative Practice major and an optional course in the Design Management major of the Master of Communication Design. This course will introduce you to the theory of client analysis. The investigation is located within a framework that emphasises the distinction between design, art and business. You will explore key issues related to client types, such as how to identify clients and how to develop analytical strategies that fit the communication design requirements of clients and their audiences. You will also study the means by which brands function in the market place and the ways that changes to the market place provide new opportunities for communication designers.

Objectives/Learning Outcomes/Capability Development

You will develop the following program capabilities in this course:

1) justify the significance of visual identity and branding, in relation to commercial entities and their products and services;

2) recommend ways to integrate the principles of client service provision and strategic planning, with contemporary advertising and marketing practices; and

3) research, devise and present communication design strategies and solutions, based on investigation

On successful completion of this course you will be able to:

1) distinguish client types and analyse the design considerations for different client groups and their target audiences;

2) investigate monolithic and endorsed versus branded business and discuss the implications of each for communication design practice;

3) critically assess client service strategies and solutions in terms of current and emerging practice; and

4) propose, implement and justify client service strategies, with prioritised recommendations 


Overview of Learning Activities

The course will either take a blended learning approach in its delivery with face to face lectures and tutorials and online resources or full online delivery with digital lectures, online discussion and independent research (see Part B for details). You will be actively engaged in learning that involves a range of activities including lectures, tutorials, group and online class discussion, group activities and individual research

Overview of Learning Resources

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program capabilities

Assessment will cover both theoretical and practical aspects of your learning. You will be able to develop your work in relation to your own specific areas of interest in your professional practice. Assessment will occur during the course and at the end of the course. Methods may include any combination of assessment tasks such as reports, group work, presentations and critiques. Due dates for assessment will be negotiated with students in the first week of the teaching period

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more

Your course assessment conforms to RMIT assessment principles, regulations, policies and procedures which are described and referenced here...;ID=ln1kd66y87rc