Course Title: International Advertising

Part A: Course Overview

Course Title: International Advertising

Credit Points: 12


Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG1184

City Campus

Postgraduate

335H Applied Communication

Face-to-Face

Sem 1 2006,
Sem 2 2006,
Sem 1 2007,
Sem 1 2008,
Sem 2 2008,
Sem 1 2009,
Sem 2 2009

MKTG1184

City Campus

Postgraduate

345H Media and Communication

Face-to-Face

Sem 1 2010,
Sem 2 2010,
Sem 1 2011,
Sem 2 2011,
Sem 1 2012,
Sem 2 2012,
Sem 1 2016

MKTG1184

City Campus

Postgraduate

345H Media and Communication

Face-to-Face or Internet

Sem 1 2017

Course Coordinator: Dr Emsie Arnoldi

Course Coordinator Phone: +61 3 9925 3623

Course Coordinator Email: emsie.arnoldi@rmit.edu.au


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

In this course, you will explore international advertising practices. You will also examine intercultural diversity, emerging technologies and international advertising business environments that influence global brand management and communication strategies.

A focus of the course will be analysing cultural and intercultural diversity in a dynamic international advertising environment, to develop effective advertising strategies for a globally competitive market.
 


Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program learning outcomes:

  • Critically analyse, synthesise and reflect on complex theories and recent developments, both local and international, to extend and challenge knowledge and practice in advertising and communication.
  • Master a body of knowledge and specific technical skills to progress your professional career within the contemporary media and communication arena.


Upon successful completion of this course, you will be able to:

  • Critically analyse diverse approaches to international cultures, emerging technologies and advertising.
  • Compare and contrast international advertising business environments, and research the impact of cultural diversity in international advertising practices.
  • Design and evaluate advertising propositions to suit a variety of international settings.
  • Critically analyse issues involved in managing brands internationally.


Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.
 


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Advertising students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/media-and-communication.

The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian.


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment