Course Title: International Advertising

Part A: Course Overview

Course Title: International Advertising

Credit Points: 12

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG1184

City Campus

Postgraduate

335H Applied Communication

Face-to-Face

Sem 1 2006,
Sem 2 2006,
Sem 1 2007,
Sem 1 2008,
Sem 2 2008,
Sem 1 2009,
Sem 2 2009

MKTG1184

City Campus

Postgraduate

345H Media and Communication

Face-to-Face

Sem 1 2010,
Sem 2 2010,
Sem 1 2011,
Sem 2 2011,
Sem 1 2012,
Sem 2 2012,
Sem 1 2016

MKTG1184

City Campus

Postgraduate

345H Media and Communication

Face-to-Face or Internet

Sem 1 2017,
Sem 2 2017

Course Coordinator: Dr Emsie Arnoldi

Course Coordinator Phone: +61 3 9925 3623

Course Coordinator Email: emsie.arnoldi@rmit.edu.au

Course Coordinator Location: 009.05.39

Course Coordinator Availability: Please check with course coordinator


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

In this course, you will explore international advertising practices. You will also examine intercultural diversity, emerging technologies and international advertising business environments that influence global brand management and communication strategies.

A focus of the course will be analysing cultural and intercultural diversity in a dynamic international advertising environment, to develop effective advertising strategies for a globally competitive market.
 


Objectives/Learning Outcomes/Capability Development

COURSE LEARNING OUTCOMES


Upon successful completion of this course, you will be able to:

  • Investigate and evaluate advertising approaches across international cultures and emerging technologies.
  • Critically examine international advertising business environments, and the impact of cultural diversity in international advertising practice.
  • Design and evaluate advertising propositions to suit a variety of international settings.
  • Critically analyse issues involved in managing brands internationally.


Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.
 


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Advertising students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/media-and-communication.

The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian.


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.

Feedback will be given on all assessment tasks.

 

Assessment Tasks

Assessment task 1 (30%) Journal article analysis and presentation – individual

This assessment tasks addresses the following program and course learning outcomes:

  • Investigate and evaluate advertising approaches across international cultures and emerging technologies.

 

Assessment task 2 (30%) Global campaign critique – individual

This assessment tasks addresses the following program and course learning outcomes:

  • Critically examine international advertising business environments, and the impact of cultural diversity in international advertising practice.

 

Assessment task 3 (40%) Major assignment and report – group

This assessment tasks addresses the following program and course learning outcomes:

  • Design and evaluate advertising propositions to suit a variety of international settings.
  • Critically analyse issues involved in managing brands internationally.