Course Title: Political Communication

Part A: Course Overview

Course Title: Political Communication

Credit Points: 12

Course Code




Learning Mode

Teaching Period(s)


City Campus


335H Applied Communication


Sem 2 2006,
Sem 2 2007,
Sem 2 2008


City Campus


345H Media and Communication


Sem 2 2010,
Sem 2 2011,
Sem 2 2012,
Sem 2 2013,
Sem 2 2014

Course Coordinator: Dr Judy Burnside-Lawry

Course Coordinator Phone: +61 3 9925 3128

Course Coordinator

Course Coordinator Location: 9.5.32

Course Coordinator Availability: by appointment, via email

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This course introduces the principles and practices of political communication. During the course you will examine globalisation and new technologies, and the way these dramatic changes affect civic engagement and political participation.  Discussions in this course consider the effects of political communication, including concrete evidence regarding persuasion, political beliefs and behaviour.

Objectives/Learning Outcomes/Capability Development

You will develop the following program capabilities in this course:

  • critically analyse issues and trends in media and communication, including the impact of technologies and globalisation;
  • identify and respond to social and policy issues influencing communication industries; and
  • communicate knowledge through situating political communication practice in the context of the literature and best practice. 

On successful completion of this course you will be able to:

  • describe and interpret the role of communication in governance and citizenship in liberal democracies domestically and internationally;
  • identify and analyse the influence of globalisation, mass media and new technologies in transforming political communications around the globe; and
  • examine and reflect on the effects of political communication on civic engagement, political participation and voter turnout.

Overview of Learning Activities

The course will take a blended approach in its delivery with learning activities include lectures, tutorials, case studies, video presentations, group and online class discussion, group activities and individual research.  You will be expected to keep abreast of current affairs, and develop professional habits of attending to media.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources.You will be expected to seek further resources relevant to the focus of your own learning.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program capabilities.

Assessment will cover both theoretical and practical aspects of your learning. You will be able to develop your work in relation to your own specific areas of interest in your professional practice.

Assessment will occur during the course and at the end of the course. Methods may include any combination of assessment tasks such as reports, reflective papers, group work and presentations.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.

Your course assessment conforms to RMIT assessment principles, regulations, policies and procedures which are described and referenced in a single document