Course Title: Publication Design

Part A: Course Overview

Course Title: Publication Design

Credit Points: 12


Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

GRAP2143

City Campus

Postgraduate

345H Media and Communication

Face-to-Face

Sem 1 2010,
Sem 1 2011,
Sem 2 2011,
Sem 1 2012,
Sem 2 2012,
Sem 1 2013,
Sem 2 2013,
Sem 2 2015

GRAP2143

City Campus

Postgraduate

335H Applied Communication

Face-to-Face

Sem 2 2006,
Sem 1 2007,
Sem 2 2007,
Sem 1 2008,
Sem 2 2008,
Sem 1 2009,
Sem 2 2009

Course Coordinator: Russell Kerr

Course Coordinator Phone: +61 3 9925 1243

Course Coordinator Email:russell.kerr@rmit.edu.au


Pre-requisite Courses and Assumed Knowledge and Capabilities

None.

Students applying through a Single Course Application should be aware that an appropriate undergraduate program and presentation and approval of a Folio is a requirement for entry into this course.


Course Description

This course focuses on effective visual communication in local and international media such as magazines and books. You will explore and apply processes for analysis of target audience, concept development, composition, effective grids, layout and typography.


Objectives/Learning Outcomes/Capability Development

Upon successful completion of this course, you will be able to:
•    analyze the market and target audience;
•    laterally develop and refine creative publication design concepts for effective visual communication;
•    apply a critical process, incorporating feedback to rationalize design decisions;
•    design and produce a publication identity including a cover and typical layouts; and
•    reflect on the strengths and areas for improvement in the design outcome.

In this course you will develop the following program capabilities:
•    analyse client-based and user-based audiences and contexts which visual communication solutions must address, including the recognition of the physical, cognitive, cultural, environmental and social human factors that shape design solutions;
•    create, develop and reflect on visual form in response to communication problems, including articulation of principles of visual organization, information hierarchy, symbolic representation, typography, aesthetics and the construction of meaningful images; and
•    solve visual communication problems using strategies for problem identification, research and information gathering, analysis, generation of alternative solutions, prototyping and evaluation of outcomes.



Overview of Learning Activities

You will be actively engaged in learning that involves a combination of lectures, tutorials, practical interactive exercises, group discussion and activities in which you will have the opportunity to practise the skills and knowledge learned in class. Peer and self-critique is an integral part of the learning and teaching philosophy of the course.


Overview of Learning Resources

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.
Macintosh computers and industry-standard software and fonts are available on campus.


Overview of Assessment

Assessment will cover both theoretical and practical aspects of your learning. You will be able to develop your work in relation to your own specific areas of interest in your professional practice. Assessment will occur during and at the end of the course. Methods may include any combination of assessment tasks such as reports, folios, assignments, projects and presentations.