Course Title: Advanced Web Authoring

Part A: Course Overview

Course Title: Advanced Web Authoring

Credit Points: 12


Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

COSC2194

City Campus

Undergraduate

345H Media and Communication

Face-to-Face

Sem 2 2006,
Sem 2 2008,
Sem 2 2009,
Sem 2 2010,
Sem 2 2011,
Sem 2 2012,
Sem 2 2013,
Sem 2 2014

COSC2437

RMIT Vietnam Saigon Sth Campus

Undergraduate

345H Media and Communication

Face-to-Face

Viet3 2009,
Viet1 2010,
Viet2 2010,
Viet3 2010,
Viet1 2011,
Viet2 2011,
Viet3 2011,
Viet1 2012,
Viet2 2012,
Viet3 2012,
Viet2 2013,
Viet3 2013,
Viet2 2014,
Viet2 2015,
Viet1 2016

Course Coordinator: Dr Adam Nash

Course Coordinator Phone: +61 3 9925 2598

Course Coordinator Email: adam.nash@rmit.edu.au

Course Coordinator Location: Building 14 Level 11 Room 12

Course Coordinator Availability: Email to make an appointment


Pre-requisite Courses and Assumed Knowledge and Capabilities

Required Prior Study

Successful completion of OART1014 Interactive Media 2.

OR

Alternatively you may be able to demonstrate the required skills and knowledge before you start this course. Contact your course coordinator if you think you may be eligible for recognition of prior learning. Further information: http://www.rmit.edu.au/browse;ID=x94or0ccuu7k


Course Description

In this course you will develop critical, conceptual and practical skills appropriate to create advanced design for the web. Web marketing and branding strategies will be a focus of the course, as a basis to develop your own portfolio site. You will examine the structure and administration of a content management system. You will also apply design, navigation and content strategies to develop a dynamic database-driven site. Search optimisation and data-tagging strategies will be explored and applied. Approaches to compression, storage and integration of heavy media will also be a focus.


Objectives/Learning Outcomes/Capability Development

Upon the successful completion of this course you will be able to:

  • Discuss and evaluate contemporary trends in web marketing and branding.
  • Plan and develop dynamic websites using open-source content management systems.
  • Explore and apply strategies for optimising the visibility of websites on the Internet.
  • Apply advanced skills to the integration of a diverse range of digital media within website designs.
  • Critically analyse and evaluate your designs for possible enhancements.
     


You will be assessed on your development of the following program learning outcomes in this course:

  • Demonstrate creativity, critical thinking and innovation when identifying and solving problems in diverse contexts within the discipline.
  • Apply a body of theoretical and practical knowledge and specific skills in media and communication, in which to base your professional practice or future study.


Overview of Learning Activities

You will be engaged in learning that involves a range of face-to-face activities such as workshops, tutorials, group and class discussion, class activities and individual research.


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.

Assessment may include projects, assignments, critiques, reports and presentations, individually and/or in groups.

Assessment will cover both theoretical and practical aspects of your learning. You will be able to develop your work in relation to your own specific areas of interest in your professional practice.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

A student charter http://www.rmit.edu.au/about/studentcharter summarises your responsibilities as an RMIT student as well as those of your teachers.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: http://www.rmit.edu.au/policies/academic#assessment