Course Title: Public Relations in Global Practice

Part A: Course Overview

Course Title: Public Relations in Global Practice

Credit Points: 12

Course Code




Learning Mode

Teaching Period(s)


Singapore Inst of Management


345H Media and Communication


Offsh 2 11

Course Coordinator: Philippa Brear

Course Coordinator Phone: +61 3 9925 3849

Course Coordinator

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This course examines the public relations industry, looking to its history as well as analysing contemporary practice and context. It also discusses global trends in public relations practice, and the economic, social and political factors behind them.

Objectives/Learning Outcomes/Capability Development

In completing this course, you should be able to:

- consider the history and growth of the PR industry, and how it informs current practice and the future of the industry
- determine and examine aspects of a role for public relations in the process of globalisation
- identify economic, social and political models that relate to PR
- draw links between global institutions and the role and practice of public relations
- reflect on issues relating to modern public relations practice, such ethical practice and cross-cultural communication

Overview of Learning Activities

This course will be taught in seminar mode, with a focus on interactive learning. Classes will introduce students to key concepts, that will be developed discussions and exercises in class, with some tasks to be completed outside class time.

Overview of Learning Resources

There is no set text for this course; a reading and viewing guide will be provided.

Overview of Assessment

Assessment will include both group and individual assessments, some completed during class time and others outside class.