Course Title: Introduction to Graphic Design

Part A: Course Overview

Course Title: Introduction to Graphic Design

Credit Points: 12


Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

GRAP2175

City Campus

Undergraduate

335H Applied Communication

Face-to-Face

Sem 1 2006,
Sem 2 2006,
Spring2006,
Summer2007,
Sem 1 2007,
Spring2007,
Sem 1 2008,
Sem 2 2008

GRAP2175

City Campus

Undergraduate

345H Media and Communication

Face-to-Face

Sem 1 2010,
Sem 2 2010,
Spring2010,
Summer2011,
Sem 2 2011,
Sem 1 2012,
Sem 2 2012,
Sem 2 2013,
Spring2013,
Summer2014,
Sem 1 2014,
Sem 2 2014,
Spring2014,
Summer2015,
Sem 1 2015,
Sem 2 2015,
Spring2015,
Summer2016,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017

Course Coordinator: Suzie Zezula

Course Coordinator Phone: +61 3 9925 5357

Course Coordinator Email: suzie.zezula@rmit.edu.au

Course Coordinator Location: 9.5.12

Course Coordinator Availability: email for consultation


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

In Introduction to Graphic Design you will experience the design process ranging from brainstorming and idea development, through to digital artwork and preparation for printing and production processes.

In this course you will analyse and discuss aspects of graphic design, discovering best practice in the field and exploring the processes involved in concept development for particular target audiences.

You will develop skills and knowledge in design principles, use of colour, application of typographic principles and the use of designed materials to achieve communication goals.

The skills and knowledge you develop will have application in visually communicating your own work as well as working with professional design practitioners in your future career.


Objectives/Learning Outcomes/Capability Development

This is an elective, which will complement the learning outcomes you are developing in your program.


Course Learning Outcomes
Upon successful completion of this course you will be able to:

  • Identify and discuss design principles as they apply to visual communication.
  • Create simple graphic design outcomes from concept through to finished form ready for production.
  • Use simple graphic design tools and techniques such as typography, colour, composition and narrative.
  • Discuss graphic design processes and concepts with professionals in the field.
     


Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Communication Design students. The Library has produced a subject guide that includes quality online and print resources for your studies: http://rmit.libguides.com/communicationdesign

The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian.


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes. Assessment may include reports, reflective papers, creative projects and presentations, individually and in groups. Assessment will cover both theoretical and practical aspects of your learning.

Feedback will be provided throughout the semester in class and/or online discussions, through individual and group feedback on practical exercises and by individual consultation. Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment Policy

Assessment Tasks

1. Individual Project - 20%
This assessment task will address the following learning outcomes:

  • Identify and discuss design principles as they apply to visual communication.
  • Use simple graphic design tools and techniques such as typography, colour, composition and narrative.

2. Minor Project - 30%
This assessment task will address the following learning outcomes:

  • Create simple graphic design outcomes from concept through to finished form ready for production.
  • Discuss graphic design processes and concepts with professionals in the field.

3. Major Project - 50%
This assessment task will address the following learning outcomes:

  • Identify and discuss design principles as they apply to visual communication.
  • Create simple graphic design outcomes from concept through to finished form ready for production.
  • Use simple graphic design tools and techniques such as typography, colour, composition and narrative.
  • Discuss graphic design processes and concepts with professionals in the field.