Course Title: Introduction to Advertising

Part A: Course Overview

Course Title: Introduction to Advertising

Credit Points: 12.00

Terms

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG1208	City Campus	Undergraduate	335H Applied Communication	Face-to-Face	Sem 1 2006, Sem 2 2006, Sem 1 2007, Sem 2 2007, Sem 1 2008, Sem 2 2008, Sem 1 2009, Sem 2 2009
MKTG1208	City Campus	Undergraduate	345H Media and Communication	Face-to-Face	Sem 2 2010, Sem 2 2011, Summer2012, Sem 1 2012, Sem 2 2012, Summer2013, Sem 1 2013, Sem 2 2013, Summer2014, Sem 1 2014, Sem 2 2014, Summer2015, Sem 1 2015, Sem 2 2015, Summer2016, Sem 1 2016, Sem 2 2016, Sem 2 2017, Sem 2 2018, Sem 2 2019
MKTG1292	Hong Kong Management Associatn	Undergraduate	335H Applied Communication	Face-to-Face	Offsh 4 08
MKTG1294	RMIT University Vietnam	Undergraduate	335H Applied Communication	Face-to-Face	Viet1 2009, Viet2 2009, Viet3 2009
MKTG1294	RMIT University Vietnam	Undergraduate	345H Media and Communication	Face-to-Face	Viet1 2010, Viet2 2010, Viet3 2010, Viet1 2011, Viet2 2011, Viet3 2011, Viet1 2012, Viet2 2012, Viet3 2012, Viet1 2013, Viet2 2013, Viet3 2013, Viet1 2014, Viet2 2014, Viet3 2014, Viet1 2015, Viet2 2015, Viet3 2015, Viet1 2016, Viet2 2016, Viet1 2017, Viet2 2017, Viet1 2018, Viet3 2018, Viet1 2019, Viet3 2019
MKTG1315	Singapore Inst of Management	Undergraduate	345H Media and Communication	Face-to-Face	Offsh4 17, Offsh3 19
MKTG1406	RMIT Vietnam Hanoi Campus	Undergraduate	345H Media and Communication	Face-to-Face	Viet3 2019

Flexible Terms

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG1208	City Campus	Undergraduate	345H Media and Communication	Face-to-Face	UGRDFlex18 (All)
MKTG1208	City Campus	Undergraduate	345H Media and Communication	Face-to-Face	UGRDFx2019 (All)

Course Coordinator: Dr Lukas Parker

Course Coordinator Phone: +61 3 9925 5007

Course Coordinator Email: lukas.parker@rmit.edu.au

Course Coordinator Location: B009 F04 R054

Pre-requisite Courses and Assumed Knowledge and Capabilities

None

Course Description

The purpose of this course is to give you an overview of the advertising industry, its functions and practices, and an appreciation of its place within the broader communications context.

In the course you will analyse and discuss examples of advertising, discovering best practice in the advertising industry, and exploring the processes involved in creating campaigns.
You will examine advertising practice and processes: advertising agencies, advertising professional roles, advertising clients, target audiences, media, and strategic and creative thinking. An historical analysis sheds light on the important role social forces have played in the evolution of advertising.

Objectives/Learning Outcomes/Capability Development

COURSE LEARNING OUTCOMES

Upon successful completion of this course, you will be able to:

• Examine a variety of marketing communication alternatives, including advertising and other promotion forms;
• Discuss the major participants and roles in the advertising communications industry;
• Analyse and apply appropriate creative approaches to developing persuasive messages; and
• Develop an advertising campaign and media strategy, as a member of a team.

Overview of Learning Activities

Your learning experiences may include interactive lectures, tutorials and group-based activities. You will have the opportunity to study the theories underpinning this course and explore key concepts through exercises and discussion. There will be both individual and group exercises to further develop ideas based in classes. Local and international advertising examples will be presented and discussed.  Self-directed learning (outside class hours) is also an important component for the successful achievement of the objectives of this course. Online resources and activities will also play a part in this course.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Advertising students. The Library has produced a subject guide that includes quality online and print resources for your studies: http://rmit.libguides.com/advertising

The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include essays, reports, reflective papers, creative projects and presentations, individually and in groups. Assessment will cover both theoretical and practical aspects of your learning.

Feedback will be given on all assessment tasks.