Course Title: Design Major 5 (Realisation/Concept 2)

Part A: Course Overview

Course Title: Design Major 5 (Realisation/Concept 2)

Credit Points: 12


Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

GRAP2213

City Campus

Undergraduate

345H Media and Communication

Face-to-Face


Course Coordinator: reinar rivera

Course Coordinator Phone: +61 3 9925371

Course Coordinator Email: reinar.rivera@rmit.edu.au

Course Coordinator Location: tba

Course Coordinator Availability: tba


Pre-requisite Courses and Assumed Knowledge and Capabilities

GRAP 2183


Course Description

    <font face="Times" size="2">Attention is paid to the traditions and principles of communication and how Communication Design can translate concepts to broad audiences. In addition, students will examine the major traditions of creative communication and will also be given opportunity to understand how concepts can be compelling through the use of sociological and cultural devices. The course will comprise of assigned projects, based in both print and electronic media.</font>


    Objectives/Learning Outcomes/Capability Development

    <font face="Times" size="2">Students will be encouraged to research, evaluate and critically examine ideas in a group critique environment. </font><font face="Arial" size="2"> 
    </font><font face="Times" size="2">Students will learn how to take the knowledge gained in this course  
    and enhance or re-use it in other courses as briefs progress.</font><font face="Arial" size="2"> 
    </font><font face="Times" size="2">Students are encouraged to apply creative thinking to a variety of projects, within a multitude of industries. Conceptual Development provides students with a better understanding of the many possibilities that can be achieved through the creative thought process. The course will also introduce Conceptual Development students to the links between creativity and business innovation. Demystification about rigid business practices and behaviour will also be a point of consideration/discussion.</font>



      Overview of Learning Activities

      Breifs will be handed out during intensive teaching visits, and during the Melbourne Study Tour


      Overview of Learning Resources

      <font face="Times" size="2">READING:</font><font face="Arial" size="2"> 
      </font><font face="Times" size="2"><font face="Arial" size="2">
      </font><font face="Times" size="2">- Johnson, Michael. “Problem Solved”</font><font face="Arial" size="2"> 
      </font><font face="Times" size="2">- Michalko, Michael. “Cracking Creativity”</font><font face="Arial" size="2"> 
      </font><font face="Times" size="2">- Buzan, Tony. “How to Mind Map”</font><font face="Arial" size="2"> 
      </font><font face="Times" size="2">- Buzan, Tony. with North, Vanda. “Get Ahead”</font><font face="Arial" size="2"> 
      </font><font face="Times" size="2">- Bono de, Edward. “Serious Creativity”</font><font face="Arial" size="2"> 
      </font><font face="Times" size="2">- Higgins, James. “101 Creative Problem Solving Techniques”


      </font><font face="Times" size="2">ON-LINE RESOURCES:</font><font face="Arial" size="2"> 
      </font><font face="Times" size="2"><font face="Arial" size="2">
      </font><font face="Times" size="2">- www.bubbledome.co.nz</font><font face="Arial" size="2"> 
      </font><font face="Times" size="2">- www.startrek.com</font><font face="Arial" size="2"> 
      </font><font face="Times" size="2">- www.mindwerx.com</font><font face="Arial" size="2"> 
      </font><font face="Times" size="2">- www.mindwerx.com.au/de-bono-programs.htm</font><font face="Arial" size="2"> 
      </font><font face="Times" size="2">- www.buzan.com.au</font><font face="Arial" size="2"> 
      </font><font face="Times" size="2">- www.mindgenius.com.au</font><font face="Arial" size="2"> 
      </font><font face="Times" size="2">- http://members.ozemail.com.au/-caveman/Creative/index2.html</font><font face="Arial" size="2"> 
      </font><font face="Times" size="2">- http://www.jpb.com/creative/creative.html</font><font face="Arial" size="2"> 
      </font><font face="Times" size="2">- http://www.teras-wish.com/articles.htm</font><font face="Arial" size="2"> 
      </font><font face="Times" size="2">- http://www.gocreate.com/contents.htm</font><font face="Arial" size="2"> </font></font></font>


      Overview of Assessment

      <font face="Times" size="2">Assessment is based on progressive assessment of assigned briefs,  
      each brief must demonstrate the knowledge the student, has acquired through the planned learning experience. Students will receive feedback through either a feedback sheet or through participation  
      in group critiques or reviews during a brief. </font>