Course Title: Communication Design History and Theory B

Part A: Course Overview

Course Title: Communication Design History and Theory B

Credit Points: 12

Course Code




Learning Mode

Teaching Period(s)


City Campus


335H Applied Communication


Sem 2 2006,
Sem 2 2007,
Sem 2 2008,
Sem 2 2009


City Campus


345H Media and Communication


Sem 2 2010,
Sem 2 2011,
Sem 2 2012,
Sem 2 2013,
Sem 2 2014

Course Coordinator: Bronwyn Clarke

Course Coordinator Phone: +61 3 9925 5349

Course Coordinator

Course Coordinator Location: Building 9, Level 5, Room 21

Course Coordinator Availability: email for apppointment

Pre-requisite Courses and Assumed Knowledge and Capabilities

GRAP 2199 Communication Design History & Theory A

Course Description

This course builds on the knowledge of the history and theory of where communication design has come from as a profession from semester one.
You will explore the knowledge, ideas, skills and practice of design and how we as communicators begin to place it in a more formalised context with history, communications and design. You will explore this in the context of type and image, consumerism and the industrial age and digital as a metaphor for globalisation You will examine how we are influenced by and influence society, how our profession has developed and how understanding and reinterpretation of these change your perception of self, society and culture as a communication designer.

Objectives/Learning Outcomes/Capability Development

Upon successful completion of this course, you will be able to:

• Evaluate the knowledge of the communication design history and theory in terms of aesthetics’, context, and technologies.

• Investigate and conceptualize the history and theory of communication design within a professional and academic framework to inform design outcomes.

• Critically investigate, reflect and apply the knowledge of communication design history and theory within the social, political economic and global contexts designers work in.

You will be assessed on your development of the following program learning outcomes in this course:

Apply broad and coherent knowledge of the role Communication Design plays in wider society

Critically analyse, synthesize and reflect on your discipline in both local and international contexts

Work with others in a range of roles and contexts, demonstrating cultural, environmental and social awareness and ethical and reflective practice

Overview of Learning Activities

You will be engaged in learning that involves a range of both face-to-face and online such as lectures, tutorials, group and class discussion, group activities and individual investigation.

Overview of Learning Resources

•RMIT will provide you with resources and tools for learning in this course through our online systems.
•Your lecturer, including books, articles, journal articles and web resources, will provide a list of recommended learning resources. You will also be expected to seek further resources relevant to the focus of your own learning.

Overview of Assessment

•You will be assessed on how well you meet the course’s learning outcomes and on your development against the program capabilities.
Assessment may include reports, projects and presentations, individually and in groups.

•Assessment will cover both theoretical and practical aspects of your learning. You will be able to develop your work in relation to your own specific areas of interest in your professional practice.

Feedback will be given on all assessment tasks.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers. Your course assessment conforms to RMIT assessment principles, regulations, policies and procedures which are described and referenced in a single document: http://;ID=ln1kd66y87rc