Course Title: Graphic Design Process

Part A: Course Overview

Course Title: Graphic Design Process

Credit Points: 12

Course Code




Learning Mode

Teaching Period(s)


City Campus


335H Applied Communication


Sem 1 2006,
Sem 2 2006,
Sem 1 2007,
Sem 2 2007,
Sem 1 2008,
Sem 2 2008,
Sem 1 2009,
Sem 2 2009


City Campus


345H Media and Communication


Sem 1 2010,
Sem 1 2011,
Sem 2 2011,
Sem 1 2012,
Sem 1 2013,
Sem 1 2014,
Sem 1 2015

Course Coordinator: Russell Kerr

Course Coordinator Phone: +61 3 9925 1423

Course Coordinator

Course Coordinator Location: Building 9, level 1, Room 03, RMIT City campus.

Course Coordinator Availability: Outside class time by appointment or via email.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None as a pre-requisite.

Students applying through a Single Course Application should be aware that an appropriate undergraduate program and presentation and approval of a Folio is a requirement for entry into this course.

Course Description

This course explores the design process. You will develop your design skills with a broad international sensibility within a theoretical framework and engage in conceptual thinking, to develop and successfully express a concept through form and context.

You will undertake your creative project and reflect on its success in order to evaluate the contribution of design process to visual communication.

Objectives/Learning Outcomes/Capability Development

Upon successful completion of this course, you will be able to:
•    identify and discuss various media and methods of generating design;
•    apply various design principles to inform and enhance visual communication;
•    evaluate issues pertaining to a creative design problem;
•    respond to a creative problem by generating multiple ideas through conceptual and production processes; and
•    critically reflect on the design process in relation to the design outcome. 

In this course you will develop the following program capabilities:
•    create, develop and reflect on visual form in response to communication problems, including articulation of principles of visual organization, information hierarchy, symbolic representation, typography, aesthetics and the construction of meaningful images;
•    solve visual communication problems using strategies for problem identification, research and information gathering, analysis, generation of alternative solutions, prototyping and evaluation of outcomes; and
•    select and apply relevant tools and technology for the creation, reproduction and distribution of visual messages.

Overview of Learning Activities

You will be actively engaged in learning trhat involves a combination of lectures, tutorials, practical interactive exercise, group discussion and activities in which you will have the opportunity to put into practise the skills and knowledge discussed in class. Peer and self-critique is an integral part of the learning and teaching philosophy of the course.

Overview of Learning Resources

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.
Macintosh computers and industry-standard software and fonts are available on campus.

Overview of Assessment

Assessment will cover both theoretical and practical aspects of your learning. You will be able to develop your work in relation to your own specific areas of interest. Assessment will occur during and at the end of the course. Methods may includes any combination of assessment tasks such as journals, folio, supporting development work, reflective papers and presentations.