Course Title: Media Project 3

Part A: Course Overview

Course Title: Media Project 3

Credit Points: 24

Course Code




Learning Mode

Teaching Period(s)


City Campus


335H Applied Communication


Sem 1 2006

Course Coordinator: Rachel Wilson

Course Coordinator Phone: 9925 3722

Course Coordinator

Course Coordinator Location: 24.2.12

Course Coordinator Availability: Tuesday 3.30-4.20pm & Wednesday 1.30-2.20pm

Pre-requisite Courses and Assumed Knowledge and Capabilities

Successful completion of Comm2106 Media Project 1 & Comm2105 Media Project 2.

Course Description

The Master of Media Production is focused on advanced project work in a range of media production areas, principally film / television / video, radio and the web. It is also centrally concerned with exploring how concepts such as interactivity, connectivity and convergence are impacting upon conventional electronic media production.

Media Project 3 is the final of three 24 credit point courses in which this project work occurs. It is designed for students to complete approved media production projects which were presented for assessment in Media Project 1 and 2. Paralleling industry practice, this course can be seen as the equivalent of the production and post-production stages in the life of a media production project.

The work students do in Media Project 3 culminates in a series of presentations at the end of the semester. These presentations will be completed works and will also contain marketing and distribution plans for the work which may take place after the course is completed.

You will develop both broad knowledge and specific skills relevant to your chosen production roles on the media projects you are involved with. You are expected to develop both an understanding of accepted industry practice in relation to these roles, as well as explore alternative practice in both critical and creative contexts. The project work will also allow you to apply and develop existing creative and collaborative, technical and organisational skills to the realisation of your media production projects.

Objectives/Learning Outcomes/Capability Development

Students will learn how to:

  • Produce media production projects with an awareness of:
The creative possibilities of the idea;
Accepted industry structures and processes;
The logistical, organizational, and technical requirements of the project;
  • Collaborate on media production projects, with an emphasis on the post-production and marketing stages.
  • Reflect upon and evaluate their own learning processes through their participation in the course.
  • Develop skills in aspects of media production and post production relevant to the needs of the project groups they are involved with.

Overview of Learning Activities

Learning in this course will be structured around these main types of activities:

  • Project work
  • Learning Modules 
  • Web-based journals
  • Guest Lectures
  • Presentation & reporting sessions

Overview of Learning Resources

An adequate amount of video and audio consumables to complete project work will be provided to students.

All announcements regarding this course will be made on the Master of Media Production email list. All students are required to use their RMIT student email account for all communication related to this course.

Students in the Master of Media Production have designated audio and video production and post-production equipment, as well as access to the shared resources of the school. This includes two specialized media computer labs. Any equipment use outside class time must be authorised by the relevant teaching staff and booked with the Technical Services Unit.

Overview of Assessment

Assessment in this course will take place in three parts:

  1. Collaborative project work: 40%
  • collaborative distribution and marketing plan (15%)
  • final project & presentation (25%)
        2.   Individual project work: 40%
  • marketing and distribution plan (15%)
  • final project & presentation (25%)
        3.   Blogging: 20%