Course Title: Theories of Communication and Persuasion

Part A: Course Overview

Course Title: Theories of Communication and Persuasion

Credit Points: 12


Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

COMM2112

City Campus

Undergraduate

335H Applied Communication

Face-to-Face

Sem 1 2006,
Sem 1 2007,
Sem 1 2008

COMM2378

RMIT Intl University Vietnam

Undergraduate

335H Applied Communication

Face-to-Face

Viet2 2009,
Viet3 2009

COMM2378

RMIT Intl University Vietnam

Undergraduate

345H Media and Communication

Face-to-Face

Viet1 2010,
Viet1 2011,
Viet1 2012,
Viet2 2010,
Viet2 2011,
Viet2 2012,
Viet3 2010,
Viet3 2011,
Viet3 2012

Course Coordinator: Dr Peter Horsfield

Course Coordinator Phone: 9925 3534

Course Coordinator Email:peter.horsfield@rmit.edu.au

Course Coordinator Availability: see below 'offering coordinator'


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

This course offers students an introduction to a range of theoretical approaches required for a critical understanding of communication. Students will develop an understanding of different theoretical approaches to conceptualising and studying communication and will be given some experience in analysing how these approaches influence the practice of communication in various social contexts.


Objectives/Learning Outcomes/Capability Development

See below ’Learning Outcomes.’



- To develop an awareness of major historical and theoretical approaches to understanding the nature and practice of communication and media.
- To provide students with alternative models for analysing communication and media situations and practices.
- To develop a language for analysing the production of meaning.
- To make connections between students’ everyday communication and media experiences and theoretical frameworks.
- To introduce and develop skills in the spoken, online, and written conventions of communication in an academic environment.
- To introduce and develop academic research skills


Overview of Learning Activities

For Learning Activities, please see the Part B.


Overview of Learning Resources

For Learning Resources please see the Part B.


Overview of Assessment

For Assessment Tasks please see the Part B.