Course Title: Professional Writing

Part A: Course Overview

Course Title: Professional Writing

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


335H Applied Communication


Sem 1 2006,
Sem 2 2006,
Sem 1 2007,
Sem 2 2007,
Sem 1 2008,
Sem 1 2009


City Campus


345H Media and Communication


Sem 1 2010,
Sem 2 2011,
Sem 1 2012,
Sem 2 2012


RMIT University Vietnam


345H Media and Communication


Viet3 2012,
Viet1 2013,
Viet2 2013,
Viet3 2013,
Viet1 2014,
Viet2 2014,
Viet3 2014,
Viet1 2015,
Viet2 2015,
Viet3 2015

Course Coordinator: Lucinda Strahan

Course Coordinator Phone: To be confirmed

Course Coordinator Email: To be confirmed

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

Professional Writing is a core course in the Professional Communication program, designed to encompass the various techniques of print media writing and editing. It will cover content, style and tone of various types of print media and communications writing. You will apply theory to practice in the production of a range of writing pieces.

This course will integrate work based learning and academic learning, commonly referred to as Work Integrated learning (WIL), and will allow you to solve authentic industry problems or address real issues faced in organizations. You will work in a simulated editorial environment to develop professional writing according to industry-standard briefs. You will develop skills and knowledge that are applied in professional practice in the media and communications industries.

Objectives/Learning Outcomes/Capability Development

In this course you will develop and be assessed on the following program learning outcomes:

  • Critically analyse and apply a diverse and industry relevant body of knowledge and skills to the field of media and communications in a global context
  • communicate using diverse formats and strategies to audiences within and external to your discipline
  • work with others in a range of roles and contexts, demonstrating cultural, environmental and social awareness and ethical and reflective practice

Upon successful completion of this course, you will be able to:
• analyse news and current affairs, and identify which type of events attract media interest;
• compare and contrast a variety of media writing styles suitable for the media and communication industries in a global setting;
• apply writing and editing skills and styles across the fields of media and communication; and
• examine and apply contemporary written English for global settings and the vocabulary of print media.

Overview of Learning Activities

Your learning experiences may include interactive lectures, tutorials and group based activities. There will be both individual and group exercises to further develop ideas based in classes.

You will put the theory of media writing into practice in classes and there will be an emphasis on developing editing and writing with other students.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through online systems. All relevant course materials and lists of suggested reading will be made available to you. You will also be expected to make extensive use of the library resources.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program capabilities.

You will have several opportunities to demonstrate your knowledge and skills in writing for the print media through the production of a number of writing pieces. Assessment may include a range of activities such as assignments, exercises, projects.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies and procedures which are described and referenced in a single document:;ID=ln1kd66y87rc