Course Title: Communication Design Professional Practice

Part A: Course Overview

Course Title: Communication Design Professional Practice

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


335H Applied Communication


Sem 1 2006,
Sem 1 2007,
Sem 1 2008,
Sem 1 2009


City Campus


345H Media and Communication


Sem 1 2011,
Sem 1 2012,
Sem 1 2013,
Sem 1 2014,
Sem 2 2015,
Sem 2 2016,
Sem 2 2017


Singapore Inst of Management


345H Media and Communication


Offsh3 17

Course Coordinator: Chris Hewson

Course Coordinator Phone: +61 3 9925 5332

Course Coordinator Email:

Course Coordinator Location: 009.05.002

Course Coordinator Availability: Please check with course coordinator

Pre-requisite Courses and Assumed Knowledge and Capabilities

Required Prior Study

Successful completion of GRAP2199 Communication Design Studies.


Alternatively you may be able to demonstrate the required skills and knowledge before you start this course. Contact your course coordinator if you think you may be eligible for recognition of prior learning. Further information:;ID=x94or0ccuu7k

Course Description

The business of design

Communication design is a profession that spans creative and commercial pursuits. Designers need to be entrepreneurial regardless of being employed or self-employed.

In this course you will explore the commercial and professional side of design: how a range of design businesses are setup and run; the value of design artefacts and concepts; professional, ethics and legal, and intellectual property obligations; and entrepreneurial strategies.

You will explore Asia/ Pacific regional design organisations and practices. You will build your knowledge of the region and its design industries and specialisations.

Objectives/Learning Outcomes/Capability Development

Course Learning Outcomes 

Upon successful completion of this course, you will be able to:

  • Describe and evaluate a range of positions in the design community, with regard to the social, cultural and professional practice of communication design.

  • Analyse how your creative, practical and professional expertise prepares you for future study and a career in the creative industries.

  • Identify a range of roles and tasks within conventional and emerging communication design practices.

  • Critically discuss how these roles are combined in collaborative and/or hierarchical production structures.

Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources that are relevant to the focus of your own learning.

There are services available to support your learning, including the University Library and Study Support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student portal.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include reports, reflective papers, creative projects and presentations, individually and in groups. Assessment will cover both theoretical and practical aspects of your learning.

Feedback will be provided throughout the semester in class and/or online discussions, through individual and group feedback on practical exercises and by individual consultation. Feedback will be given on all assessment tasks.