Course Title: Communication Design Studio H

Part A: Course Overview

Course Title: Communication Design Studio H

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


335H Applied Communication


Sem 1 2006,
Sem 1 2007,
Sem 1 2008,
Sem 1 2009


City Campus


345H Media and Communication


Sem 1 2011,
Sem 1 2012,
Sem 1 2013,
Sem 1 2014

Course Coordinator: David Cutter

Course Coordinator Phone: +61 39925 5355

Course Coordinator Email:

Course Coordinator Location: 9.5.13

Pre-requisite Courses and Assumed Knowledge and Capabilities

GRAP2277 Communication Design Studio E

Course Description

This course will focus on the area of identity as visual personality and packaging design.
This study area aims to further develop an awareness of the importance and relevance of
• conceptual and original thinking
• design strategy
• design differentiation amongst competitors
• designing for an audience/ design appropriateness
• market awareness
• 3 dimensional design/construction
• typography
Emphasis will be placed on a student’s ability to meet deadlines, exploration, experimentation and self-discovery when working through a project. Students are expected to perform satisfactory work practices throughout the duration of each project. They are encouraged to concentrate on their individual projects as well as being involved in class critiques.

Objectives/Learning Outcomes/Capability Development

• To provide a student centered learning environment in which students develop research, analysis, critique and review skills.
• To develop appreciation and articulation of graphic language at an individual and group participation level.
• To further develop students ability to initiate research, critique and review of progression through task and project brief and commitment to their own learning.
• To further develop positive project management, time management work practices.
• To further develop creative ideas, designs and progress review within timeframes toward satisfying deadlines.

• To provide students with further knowledge of graphic representation including packaging, symbolism, identity branding as communication and communication systems.
• To provide students with a better understanding of how to establish and apply sound work practices (work progressively and utilize time efficiently).
• To provide students with a better understanding of design strategy and its relevance to the market place.

Overview of Learning Activities

Field research, documentation and appreciation will establish the basis of 3 projects.
The students project development and responses will be  market and communication audience guided.
Projects will be briefed in class and hardcopy of the Project Briefs provided to students.
During sessions, group discussion and an interaction of ideas is central to the expansion of a students self-awareness as well as a recognition of perspectives and interpretations. Group feedback is thus incorporated into the course, enabling students to accept and be open to the opinions of other creatives. Participation in discussions develop a student’s ability to develop analytical, critical and verbal communication skills.

Overview of Learning Resources

There are no specific text books or websites that students are required to reference, but students will be guided towards referencing from both categories of print media, including books , and websites during the semester to both contextualize and expand on study topics.

Overview of Assessment

In participating with your program you are expected to be actively developing independent learning and self-management skills.

The program has been structured to give student-designers opportunities to practice and demonstrate these attributes.

The successful achievement of these outcomes will be rewarded in the assessment process.

Students will be assessed on their performance both in class and out of class time.

The Design Studio model will act as the framework for the introduction and development of beneficial and relevent work practice skills to assist the transition towards professional engagement in the development and management of creative projects.
The framework is intended to:
• enable the student to develop a sense of social and professional commitments, they must learn to accept ownership and responsibility for their professional decisions.
• enable the student to develop the ability for analytical, critical, speculative and reflective problem-solving skills in an integrated manner.
• enable the student to develop awareness and understanding of the user-base and culture that is inherent and central to any communication design solution.

Essential attributes of a design studio experience are the ability to:
• work collaboratively and pro-actively with studio partners.
• satisfy session attendance requirements.
• develop capabilities in time management, taking into account the requirements of all processes and works involved.
• develop and practice liaison with project participants.
• substantiate all contributions to the studio output.
• put forward ideas and negotiate them through to final output.
• develop issues awareness, response and management.
• perform in a professional manner.
• consult in a timely and open way, where staff response and guidance is valued.

Under this professionally oriented system, it is required that student-designers:
• keep accurate and objective notes of all consultations with lecturers/tutors, peer reviews and group critique reviews.
• articulate your own responses to these comments and demonstrate a progressive attempt to deal with the issues raised.
• identify and substantiate research, outside activities and self-directed study that leads to the successful completion of project work.

All work must be completed and submitted for review and assessment at the advertised time and date. All work (including weekly exercises) must have met the individual deadlines that demonstrate clearly that tasks have been answered and requirements satisfied. All work must have a cover sheet these can be located at under the heading of Assignments and Extensions: Assignment cover sheet- coursework degrees. Students are required to fill in the form completely, ensure it is date stamped and initialled by the lecturer and securely attached to the work to be submitted. Work without this form will not be assessed.