Course Title: Communication Design Studio 1

Part A: Course Overview

Course Title: Communication Design Studio 1

Credit Points: 12


Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

GRAP2270

City Campus

Undergraduate

345H Media and Communication

Face-to-Face

Sem 2 2010,
Sem 2 2011,
Sem 2 2012,
Sem 2 2013,
Sem 2 2014

GRAP2270

City Campus

Undergraduate

335H Applied Communication

Face-to-Face

Sem 2 2006,
Sem 2 2007,
Sem 2 2008,
Sem 2 2009

Course Coordinator: Suzie Zezula

Course Coordinator Phone: +61 39925 5357

Course Coordinator Email:suzie.zezula@rmit.edu.au

Course Coordinator Location: 9.05.12

Course Coordinator Availability: email for consultation


Pre-requisite Courses and Assumed Knowledge and Capabilities

GRAP 2266 Communication Design Studio G


Course Description

This course will focus on the area of visual systems for multiple page documents.

This study area aims to further develop an awareness of the importance and relevance of
• conceptual and original thinking
• innovation
• visual discrimination
• text and layout
• grid systems
• working with colour

Emphasis will be placed on your ability to meet deadlines, exploration, experimentation and self discovery when working through a project.
You will be expected to perform satisfactory work practices throughout the duration of each project.

You will document the development of your design process in a journal for this course.  


Objectives/Learning Outcomes/Capability Development

Course Learning Outcomes

On successful completion of this course you will be able to:

- Develop multiple page documents, symbolism, branding as communication and communication systems.
- Initiate research, analysis, critique and review skills of multiple page documents.
- Critique the graphic language for multiple documents as communication.


Program Learning Outcomes

In this course you will develop the following program learning outcomes:

  • apply a body of theoretical and practical knowledge and specific Communication Design skills in which to base your professional practice or future study
  • demonstrate creativity, critical thinking and innovation when identifying and solving problems in diverse Communication Design contexts.
  • communicate using diverse formats and strategies to audiences within and external to your discipline


Overview of Learning Activities

* You will be presented with projects that involve creative problem solving through developing visual skills in a variety of applications that demonstrate an understanding of the course topics.
* You will be shown examples of existing, relevant work in order to inspire, give awareness and appreciation of creating visual systems and typography.
* You will participate in group discussions and an interaction of ideas is central to the expansion of a student’s self awareness as well as a recognition of perspectives and interpretations.
Group feedback is thus incorporated into the course, enabling students to accept and be open to the opinions of other creatives.
Participation in discussions develop a student’s ability to develop analytical, critical and verbal communication skills.

Records entered into a workbook should include evidence of creative and conceptual development.
Developmental work must show evidence of the development of multiple solutions to given tasks.
You will be expected to curate, judge and make considered comment on their creative and conceptual development.

Framework
The Design Studio model will act as the framework for the transition towards professional engagement in the development of creative projects.

Essential attributes of a design studio experience are the ability to:
• work collaboratively and pro-actively with studio partners.
• devise an appropriate attendance and time management structure taking into account the requirements of all involved.
• substantiate all contributions to the studio output.
• put forward ideas and negotiate them through to final output.
• perform in a professional manner.
• consult in a timely and open way, where staff response and guidance is valued.

Under this professionally oriented system, it is required that student-designers:
• keep accurate and objective notes of all consultations with lecturers/tutors, peer reviews and group critique reviews.
• articulate your own responses to these comments and demonstrate a progressive attempt to deal with the issues raised.
• request ‘sign-off’ of any major benchmark periods before progressing on the project.
• identify and substantiate research, outside activities and self-directed study that leads to the successful completion of project work.


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment will be a combination of individual briefs and group projects to address visual systems for multiple page documents as applied to Communication Design. Student critiques/presentation as individual and group/tutorial activities are also part of your assessment.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: http://www.rmit.edu.au/policies/academic#assessment