Course Title: Colour and Information Design

Part A: Course Overview

Course Title: Colour and Information Design

Credit Points: 12

Course Code




Learning Mode

Teaching Period(s)


City Campus


335H Applied Communication


Sem 1 2006,
Sem 1 2007,
Sem 1 2009


City Campus


345H Media and Communication


Sem 1 2011,
Sem 1 2012,
Sem 1 2013,
Sem 1 2014,
Sem 1 2015,
Sem 1 2016,
Sem 1 2017

Course Coordinator: Ms Tania Ivanka

Course Coordinator Phone: +61 3 9925 2759

Course Coordinator Email:

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

Colour and information strategies

In this course you will explore how theories of colour inform design strategies and colour models that are key to successful production for screen and print-based design outcomes.

You will examine the theories and models relating to colour and be encouraged to apply and reflect upon the theories and models so you understand how theory can support effective design.

You will investigate the role and importance of both traditional and contemporary practices of design, building your capacity to communicate information effectively through words, image and graphic composition.

The course will introduce you to the knowledge, skills and strategies that are utilised to produce creative responses to communication tasks. The design principles and studio techniques that underpin effective design solutions will also be addressed.

Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program learning outcomes:

  • Integrate a broad and deep range of design skills for professional and creative problem solving.
  • Critically analyse, synthesise and reflect on Communication Design in both local and international contexts.

Upon successful completion of this course, you will be able to:

  • Examine the use of colour in communication design within particular global and historical contexts.
  • Select and implement colour and information graphics as a part of screen and print-based design problem-solving.
  • Identify and describe strategies for effective visual communication in diverse contexts.
  • Develop creative responses to communication design problems in the area of colour and information design.

Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Communication Design students. The Library has produced a subject guide that includes quality online and print resources for your studies:

The Library provides guides on academic referencing: and subject specialist help via your Liaison Librarian.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include reports, reflective papers, creative projects and presentations, individually and in groups. Assessment will cover both theoretical and practical aspects of your learning.

Feedback will be provided throughout the semester in class and/or online discussions, through individual and group feedback on practical exercises and by individual consultation. Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment