Course Title: Introduction to Publication Design

Part A: Course Overview

Course Title: Introduction to Publication Design

Credit Points: 12


Course Code




Learning Mode

Teaching Period(s)


City Campus


335H Applied Communication


Sem 2 2006,
Sem 2 2007,
Sem 2 2008,
Sem 2 2009


City Campus


345H Media and Communication


Sem 2 2010,
Sem 2 2011,
Sem 2 2012,
Sem 2 2013,
Sem 2 2014,
Sem 2 2015,
Sem 2 2016,
Sem 2 2017

Course Coordinator: Blair Wilde

Course Coordinator Phone: +61 3 9925 5356

Course Coordinator Email:

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

Managing complex information

In this course you will combine images, text, and other design elements into design publications to inform or entertain a specific audience. You will identify and develop strategies for effective design of different types of publications for print and screen based use.

Through an introduction to different theories and principles of design, you will develop skills for spatial organisation and hierarchy of compositional elements and type using design strategies including grids, flow lines, hero elements, colour and contrast.

Objectives/Learning Outcomes/Capability Development

Upon successful completion of this course, you will be able to:

  • Analyse and interpret the way complex information is presented in a range of publication forms, including print and screen based outcomes.
  • Describe and apply a range of methods to construct hierarchies of information.
  • Integrate type, image, colour and flow of information in response to specific publication briefs.
  • Evaluate the strengths and weaknesses of design responses for specific publication briefs.


In this course you will develop the following program learning outcomes:

  • Integrate a broad and deep range of design skills for professional and creative problem solving.
  • Critically analyse, synthesise and reflect on Communication Design in both local and international contexts.

Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Communication Design students. The Library has produced a subject guide that includes quality online and print resources for your studies:

The Library provides guides on academic referencing: and subject specialist help via your Liaison Librarian.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include reports, reflective papers, creative projects and presentations, individually and in groups. Assessment will cover both theoretical and practical aspects of your learning.

Feedback will be provided throughout the semester in class and/or online discussions, through individual and group feedback on practical exercises and by individual consultation. Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: