Course Title: Entrepreneurial Creativity and Innovation

Part A: Course Overview

Course Title: Entrepreneurial Creativity and Innovation

Credit Points: 12

Course Code




Learning Mode

Teaching Period(s)


City Campus


630H Management


Course Coordinator: Colin Dunn

Course Coordinator Phone: +61 3

Course Coordinator Email:

Pre-requisite Courses and Assumed Knowledge and Capabilities

BUSM 1311 The Entrepreneurial Process

Course Description

This is a theoretic course that focuses on developing an understanding of how creativity, innovation, opportunity recognition and entrepreneurship intersect. The course will focus in particular on developing an understanding of creative processes, creative thinking styles and creative thinking tools.

Objectives/Learning Outcomes/Capability Development

On completion of Entrepreneurial Creativity and Innovation you will:
• understand the creative process and how it impacts on innovation, culture and motivation;
• understand and have experienced the relationship between creativity, opportunity recognition and entrepreneurship;
• understand and have used the range of creative thinking styles; and
• have developed and become proficient in the use of a range of creative tools.

Overview of Learning Activities

Contact hours
It is envisaged that a series of lectures will act as a dialogue format with the lectures providing the headline key points and generation definitions. The student group would then be actively engaged in developing an understanding of the value of creativity and use the creative thinking tools and the cross application of creativity in an entrepreneurial environment. The contact hours will provide a general understanding as to 'How to think creatively and what factors can motivate entrepreneurial creativity.

Non-contact hours
Weekly research project on a topic, to be negotiated between you and the lecturer, is to completed to demonstrate understanding of being creative in an entrepreneurial environment. Evidence of literature research will be expected as well as the use of analytical skills in presentations resulting from the applied theory. This work is designed to ensure that presentations will be shared, delivered to the larger group and thus all gaining from the diversity of the project topics selected by individual students.

Overview of Learning Resources

You will need to access the Learning Hub the day prior to each class and ensure that you have read the required readings/case study for the class.

Overview of Assessment

1. Creativity Essay/Research Project (Draft)
Due Date: Week 3
Length: 2000 words
Content: Based on an agreement between the student and academic advisor
Weight: Draft 10%

2. Creativity Essay/Research Report (Final)
Due Date: Week 13
Length: 5000 words
Content: Based on an agreement between the student and academic advisor
Weight: 70%

3. Creativity Research Report Presentation
Due Date: From week 10
Length: 20 Minutes
Content: Based on an agreement between the student and academic advisor
Weight: 20%