Course Title: Complementary Skills for PR Practitioners
Part A: Course Overview
Course Title: Complementary Skills for PR Practitioners
Credit Points: 12.00
Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
COMM2258 |
City Campus |
Undergraduate |
335H Applied Communication |
Face-to-Face |
Sem 2 2006, Sem 2 2007, Sem 2 2008, Sem 2 2009 |
COMM2258 |
City Campus |
Undergraduate |
345H Media and Communication |
Face-to-Face |
Sem 2 2010, Sem 2 2011, Sem 2 2012, Sem 2 2013, Sem 2 2014 |
COMM2373 |
RMIT University Vietnam |
Undergraduate |
345H Media and Communication |
Face-to-Face |
Viet1 2010, Viet2 2010, Viet3 2010, Viet1 2011, Viet2 2011, Viet3 2011, Viet1 2012, Viet2 2012, Viet1 2014, Viet3 2014, Viet1 2015, Viet2 2015, Viet3 2015 |
Course Coordinator: Caroline van de Pol
Course Coordinator Phone: +61 3 9925 3552
Course Coordinator Email: caroline.vandepol@rmit.edu.au
Course Coordinator Location: Building 9, level 5, City Campus
Course Coordinator Availability: By appointment
Pre-requisite Courses and Assumed Knowledge and Capabilities
Pre-requisites
COMM2143 Strategic PR Planning
COMM2360 PR Writing for the Media (or equivalent)
Course Description
This course provides intensive module-based training in a range of skills relevant to PR industry. These skills complement the knowledge obtained in other PR studies. The modules address a specific skill that relates to PR practice. They are reviewed for each offering of this course, and they are structured to reflect current PR industry demand for skills and developments in skill-based areas of practice; to build on previous PR skills training; and to add a skills-related perspective to your theoretical studies. The course will give you deeper exposure to industry practitioners, who coordinate some modules, and insights into the requirements of professional practice.
Objectives/Learning Outcomes/Capability Development
Program Learning Outcomes
For students enrolled in the Bachelor of Communication - Professional Communication (BP222), you will develop the following program learning outcomes:
- Demonstrate creativity, critical thinking and innovation when identifying and solving problems in diverse contexts within the professional communication field
- Communicate using diverse formats and strategies to audiences within and external to your discipline
- Work with others in a range of roles and contexts, demonstrating cultural, environmental and social awareness and ethical and reflective practice
Course Learning Outcomes
On successful completion of this course you will be able to:
- discuss PR practice in terms of industry trends and priorities for capacity building
- apply PR-related skills and literacies in diverse situations, meeting the needs of clients
- articulate where PR tactics fit in the strategic PR framework
- apply professionalism and accountability in collaborative projects
Overview of Learning Activities
This course has a modular structure, with three modules runs consecutively over four weeks each. There will be one three-hour seminar or workshop each week. Seminars will introduce the concepts and practice that underpin the coursework for each module. The seminars and workshops will be interactive, and also include exercises, discussion and some assessment tasks.
Overview of Learning Resources
You will find materials for the course, and each module, on MyRMIT, online learning system.
Overview of Assessment
You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include written and oral reports, reflective papers, creative projects and presentations, individually and in groups.
Feedback will be given on all assessment tasks.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: http://www.rmit.edu.au/policies/academic#assessment