Course Title: Integrated Consumer Research 2

Part A: Course Overview

Course Title: Integrated Consumer Research 2

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


135H Applied Sciences


Sem 2 2006,
Sem 2 2007,
Sem 2 2008,
Sem 2 2009,
Sem 2 2010,
Sem 2 2011

Course Coordinator: Mr John Glass

Course Coordinator Phone: +61 399253881

Course Coordinator Email:

Course Coordinator Location: Building 14, Level 5, Room 16

Pre-requisite Courses and Assumed Knowledge and Capabilities

ONPS2171 Integrated Consumer Science Research 1, an equivalent course or provide evidence of equivalent capabilities.

Course Description

The aim of this course is to provide students with opportunities to carry out real world consumer research, and to recognise the application of this process to the development and promotion of consumer products and services. The tasks and processes are adapted to represent professional challenges relevant to the field of Consumer Science and appropriate for an undergraduate.
Topic areas covered are: the research process, literature review, research design, data collection, coding and analysis, inferential and descriptive statistics, presentation of reports and ethical aspects.

Objectives/Learning Outcomes/Capability Development

Particular emphasis is placed on developing general capabilities in responsible and ethical professional practice, reflective abilities and self management, critical analysis and problem solving, and in communication and presentation. Students will develop these through direct participation in class activities, prescribed assessment tasks, and discussion online
On completion of the course, students should be able to:
• Negotiate research topics with the lecturer
• List and describe the various elements of a report format
• Participate successfully in class discussions on research methodology
• Make intelligent and informed decisions in relation to choosing relevant research methods
• Discuss research processes and report writing with the lecturer
• Peer assess oral presentations
• Interpret oral and written comments on report drafts and make appropriate amendments
• Begin the process of developing a CSP project for 3rd year.
• To assimilate, comprehend and integrate knowledge for building and maintaining an overview of global developments in the field, resulting in more effective problem analysis and solving
• To apply the research process effectively and ethically to resolve problems
• To apply scientific principles and methods to diagnose and solve problems from simple and discrete to complex and ill-defined
• To communicate in a range of forms (written, electronic, graphic and oral) that accommodate the setting and the audience
• To display personal and professional awareness associated with the ability to recognize and deal effectively with commercial, environmental and social/cultural forces on professional practice resulting in an improvement of health outcomes and quality of life for individuals and community groups
• To be self –motivated and personally responsible and also to work effectively in a team environment, with the overall intention of being able to prescribe and implement effective multidisciplinary professional responses for alleviating consumer problems

Overview of Learning Activities

The learning activities included in this course are attendance at lectures,  involvement in group discussions, completion of written assignments and private study.

Overview of Learning Resources

Students will be provided with lists of relevant texts, library resources (Including appropriate journals) and freely accessible Internet sites. Other material will be provided in class.
Students will be able to access course information and learning material through the Learning Hub (also known as online@RMIT).

Overview of Assessment

The written semester assessment for this course is based on group and team work, including analysis of published reports and small scale research projects with peer assessment of presentation skills. An end of semester examination tests a student’s comprehension of concepts and material presented in class.