Course Title: Integrated Media 2

Part A: Course Overview

Course Title: Integrated Media 2

Credit Points: 12

Course Code




Learning Mode

Teaching Period(s)


City Campus


335H Applied Communication


Sem 2 2006,
Sem 2 2007,
Sem 2 2008,
Sem 2 2009


City Campus


345H Media and Communication


Sem 2 2010,
Sem 2 2011,
Sem 2 2012,
Sem 2 2013,
Sem 2 2014

Course Coordinator: Seth Keen

Course Coordinator Phone: +61 3 9925 3017

Course Coordinator

Course Coordinator Location: 9.4.43

Course Coordinator Availability: by email appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities

COMM2251 Integrated Media 1

Note it is a condition of enrolment at RMIT that you accept responsibility for ensuring that you have completed the prerequisites before enrolling in a course.
For your information: RMIT Course Requisites policy

Course Description

Integrated Media Two explores participatory story telling and the place of social media and the emerging role of the social media producer within traditional media industries. You will create participatory media objects using an experimental, explorative and collaborative approach to media creation and production. These approaches will be reinforced through the central learning activities.

You are expected to develop sophisticated ideas about the nexus between ’content’ and ’medium’ and ’producer and user’. This will be achieved through both analysing and producing participatory media stories native to the web 2.0 environment. In this way, the course embeds competencies necessary for advanced media projects undertaken in third year.

Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program learning outcomes:

  • Work with others in a range of roles and contexts, demonstrating cultural, environmental and social awareness and ethical and reflective practice
  • Communicate using diverse formats and strategies to audiences within and external to your discipline 
  • Demonstrate creativity, critical thinking and innovation when identifying and solving problems in diverse contexts within the discipline of media production

Upon successful completion of this course, you will be able to:

  • Collaborate in a team environment
  • Recognise professional applications of ’social media’
  • To rethink what it means to be a contemporary media practitioner & understand your professional identity as creative, dynamic interactions within a network
  • Examine the changing relationship between media and people
  • Identify and reporting upon the affordances of different media platforms & envisage and prototype media experiences that engage others
  • Read the dynamics of emerging or hybrid media in a critical manner

Overview of Learning Activities

You will be actively engaged in learning that involves a range of face to face and online activities such as lectures, tutorials, group and class discussion, group activities and individual research.

Teaching within Integrated Media 2 will be process based. There will be an emphasis on learning how to learn about project based research, and its application in the context of contemporary digital social networks. In this course an increasing emphasis will be placed on collaboration. This will be realised through the development of ‘small scale’ projects that are collaborative and public. Specific activities will be undertaken to develop collaborative skills.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.
A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program capabilities.

Assessment may include reports, projects and presentations, individually and in groups. Assessment will cover both theoretical and practical aspects of your learning. Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program director or the Disability Liaison Unit if you would like to find out more.

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers. Your course assessment conforms to RMIT assessment principles, regulations, policies and procedures which are described and referenced in a single document.