Course Title: Fashion and Textiles Merchandising Management

Part A: Course Overview

Course Title: Fashion and Textiles Merchandising Management

Credit Points: 12


Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG1250

Brunswick Campus

Undergraduate

350H Fashion & Textiles

Face-to-Face

Sem 1 2006,
Sem 1 2007,
Sem 1 2008,
Sem 1 2009,
Sem 1 2010,
Sem 1 2011,
Sem 1 2012,
Sem 1 2013,
Sem 1 2014,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017

MKTG1331

RMIT University Vietnam

Undergraduate

350H Fashion & Textiles

Face-to-Face

Viet3 2014,
Viet2 2015,
Viet2 2016,
Viet1 2017

Course Coordinator: Grant Emerson

Course Coordinator Phone: +61 3 9925 9149

Course Coordinator Email: grant.emerson@rmit.edu.au

Course Coordinator Location: 512.01.10


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

During this course you will explore and apply fashion merchandising theories and strategies as they relate to contemporary consumer demand for apparel and related products. Historic, social and cultural developments, types of retail environments and merchandising strategies are critically analysed to broaden your skills and knowledge towards retailing practice. Concepts of market intelligence, merchandise styling, sourcing and buying office functions for various trade settings such as physical and virtual trade contexts are compared. Consumer focus on sustainable sources and production practices are addressed. You will investigate fashion business practice including the buying function (in various settings) and market demand implications.


Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program capabilities:

a) Problem solve effectively in a fashion and textiles enterprise.

b) Apply analytical decision making techniques in a fashion and textiles environment.

c) Apply sustainable practices related to fashion and textiles issues.

d) Identify, research, analyse and manage emerging global issues and trends in the fashion and textiles industry.

e) Evaluate social and cultural values in strategic planning and implementation in a fashion and textiles context.




 
 


Upon successful completion of this course, you will be able to:

a) Assess a brand’s primary and secondary users of its products.

b) Identify and critically evaluate the advertising mediums used to elicit consumer attention.

c) Establish and critique repositioning strategies used to entice a new consumer whilst maintaining loyalty amongst existing consumers.

d) Construct merchandising plans which both reflect the brands’ current trading position combined with its aspirational market position.

e) Generate feedback and assess the effectiveness of merchandising plans in the fashion and textile contexts.


Overview of Learning Activities

You will participate in a combination of classroom activities, including lectures, tutorials and case study discussions (case studies of apparel and related products are drawn from local and international experiences in recent times), in order to provide you with an understanding of the theoretical principles and concepts which form a part of the fashion and textiles competitive environment. At the end of this course you will be able to develop various “merchandising management strategies” needed by fashion and textile enterprises.


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides

The Library provides guides on academic referencinghttp://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarians.


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program capabilities.

Assessment may include tests, case studies and assignments. Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program director or Disability Liaison Unit if you would like to find out more.

A student charter http://www.rmit.edu.au/about/studentcharter summarises your responsibilities as an RMIT student as well as those of your teachers.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: http://www.rmit.edu.au/policies/academic#assessment