Course Title: Fashion and Textiles Merchandising Management

Part A: Course Overview

Course Title: Fashion and Textiles Merchandising Management

Credit Points: 12.00

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG1250

Brunswick Campus

Undergraduate

350H Fashion & Textiles

Face-to-Face

Sem 1 2006,
Sem 1 2007,
Sem 1 2008,
Sem 1 2009,
Sem 1 2010,
Sem 1 2011,
Sem 1 2012,
Sem 1 2013,
Sem 1 2014,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017,
Sem 1 2018,
Sem 2 2018,
Sem 1 2019,
Sem 2 2019,
Sem 1 2020,
Sem 2 2020,
Sem 1 2021,
Sem 2 2021

MKTG1331

RMIT University Vietnam

Undergraduate

350H Fashion & Textiles

Face-to-Face

Viet3 2014,
Viet2 2015,
Viet2 2016,
Viet1 2017,
Viet2 2019

Course Coordinator: Geoff Atkinson

Course Coordinator Phone: geoff.atkinson@rmit.edu.au

Course Coordinator Email: geoff.atkinson@rmit.edu.au

Course Coordinator Location: Brunswick campus

Course Coordinator Availability: By appointment


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

During this course you will explore and apply fashion merchandising theories and strategies as they relate to contemporary consumer demand for apparel and related products. Historic, social and cultural developments, types of retail environments and merchandising strategies are critically analysed to broaden your skills and knowledge of retailing principles and practice. Concepts of market intelligence, merchandise styling, sourcing and buying office functions for various trade settings such as physical and virtual trade contexts are compared. Consumer focus on sustainable sources and production practices are addressed. You will investigate fashion business practice including the buying function (in various settings) and market demand implications. 


Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program capabilities:

a) Problem solve effectively in a fashion and textiles enterprise.

b) Apply analytical decision making techniques in a fashion and textiles environment.

c) Apply sustainable practices related to fashion and textiles issues.

d) Identify, research, analyse and manage emerging global issues and trends in the fashion and textiles industry.

e) Evaluate social and cultural values in strategic planning and implementation in a fashion and textiles context.




 
 


Upon successful completion of this course, you will be able to:

CLO1: Assess a brand’s primary and secondary users of its products.

CLO2: Identify and critically evaluate the advertising mediums used to elicit consumer attention.

CLO3: Establish and critique repositioning strategies used to entice a new consumer whilst maintaining loyalty amongst existing consumers.

CLO4: Construct merchandising plans which both reflect the brands’ current trading position combined with its aspirational market position.

CLO5: Generate feedback and assess the effectiveness of merchandising plans in the fashion and textile contexts.


Overview of Learning Activities

You will participate in a combination of classroom activities, including lectures, tutorials and case study discussions (case studies of apparel and related products are drawn from local and international experiences in recent times), to provide you with an understanding of the theoretical principles and concepts which form a part of the fashion and textiles competitive environment. Upon completion of this course, you will be able to develop various “merchandising management strategies” needed by fashion and textile enterprises. 


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

There are services available to support your learning through the University Library. The Library provides guides on academic referencing and subject specialist help as well as a range of study support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student portal. 


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program capabilities.

Assessment 1: Class Performance, Participation in Activities and Discussion (15%)
CLO’s: 1,2,3,4,5 

Assessment 2: Report on Australian Fashion Retail and New Business Venture (30%) 
CLO: 1,2 

Assessment 3: Group Presentation - Brand Case Study (25%) 
CLO: 1,2,3,4,5 

Assessment 4: Sustainability Report with Strategic Recommendations (Individual Piece) (30%)
CLO: 3,5,6 


Assessment may include tests, case studies and assignments. Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program director or Disability Liaison Unit if you would like to find out more.

A student charter http://www.rmit.edu.au/about/studentcharter summarises your responsibilities as an RMIT student as well as those of your teachers.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.