Course Title: Aviation Commercial Revenue Development

Part A: Course Overview

Course Title: Aviation Commercial Revenue Development

Credit Points: 12.00

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

AERO2389

City Campus

Undergraduate

115H Aerospace, Mechanical & Manufacturing Engineering

Face-to-Face

 Sem 2 2008,
Sem 2 2009,
Sem 2 2010,
Sem 2 2011,
Sem 2 2012,
Sem 2 2013,
Sem 2 2014

AERO2494

Singapore Inst of Management

Undergraduate

172H School of Engineering

Face-to-Face

 Offsh1 17,
Offsh3 17,
Offsh1 18

Course Coordinator: Dr. George Jiang

Course Coordinator Phone: +61 3 9925 4551

Course Coordinator Email: george.jiang@rmit.edu.au


Pre-requisite Courses and Assumed Knowledge and Capabilities

AERO2381 Aviation Industry Environment or equivalent.


Course Description

Airports and airlines typically operate in competition. This course introduces you to a range of issues and trends relevant to development of aviation commercial revenue in practice.

You will learn what it takes to contribute to the successful operation of a commercial airport, gaining broad skills in developing or participating in the development of strategies for airport or airline revenue and finance development.


Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes (PLOs)

This course contributes to the following program learning outcomes of the Bachelor of Science (Aviation):

 

Needs, context and systems

  • Identify, interpret and analyse stakeholder needs, establish priorities and the goals, constraints and uncertainties of the system (social, cultural, legislative, environmental, business etc.), using systems thinking, while recognising ethical implications of professional practice.

Problem-solving and design

  • Apply problem solving, design and decision-making methodologies to develop components, systems and/ or processes to meet specified requirements, including innovative approaches to synthesise alternative solutions, concepts and procedures, while demonstrating information skills and research methods.

Abstraction and modelling

  • Apply abstraction, mathematics and discipline fundamentals to analysis, design and operation, using appropriate computer software, laboratory equipment and other devices, ensuring model applicability, accuracy and limitations.

Coordination and communication

  • Communicate and coordinate proficiently by listening, speaking, reading and writing English for professional practice, working as an effective member or leader of diverse teams, 
  • Using basic tools and practices of formal project management.

Self management

  • Manage own time and processes effectively by prioritising competing demands to achieve personal and team goals, with regular review of personal performance as a primary means of managing continuing professional development.


Course Learning Outcomes (CLOs)

Upon successful completion of this course you should be able to:

  1. Evaluate in broad terms the importance of airport landside operations in revenue generation;
  2. Understand global trends in airport design and their relationship to revenue generation;
  3. Describe and apply to the design of airport retail space, principles of retailing and the special case of retailing in airports;
  4. Analyse issues of airport commercialisation
  5. Participate in planning and development of business in the airport environment.
  6. Analyse low-cost airline business models
  7. Evaluate airline ownership and its commercialisation


 


Overview of Learning Activities

You will learn this course through lectures, directed reading, class room discussion, and investigative research. The learning process is reinforced through problem-based learning using case studies.


Overview of Learning Resources

Course-related resources will be provided on “myRMITStudies”. These will include course notes, and other learning materials generated by the course lecturer(s), references, and approved links to useful material on external web-sites.


Overview of Assessment

X This course has no hurdle requirements.

☐All hurdle requirements for this course are indicated clearly in the assessment regime that follows, against the relevant assessment task(s) and all have been approved by the College Deputy Pro Vice-Chancellor (Learning & Teaching).

 

The assessment of this course may include the following:

Assessment item:  Assignment 1 (individual)
Weighting of final grade:  25% 
Related course learning outcomes:  1, 2, 3, 4
Description:  A topic in Aviation Commercialisation would be given. Student must summarise key issues in that topic in their own words and critically comment in the theoretical aspects of the topic.


Assessment item:  Assignment 2 (group)
Weighting of final grade:  30%      
Related course learning outcomes:  6, 7
Description:  Group analytic report on a topic related to airport planning and management.


Assessment item:  Assignment 3 (group oral presentation)
Weighting of final grade:  10%
Related course learning outcomes:  6, 7
Description:  This presentation aims to offer an opportunity for students to practice speaking skill in airport planning and management.


Assessment item:  Final exam
Weighting of final grade:  35%
Related course learning outcomes:  1,2,3,4,5,6,7
Description:  2-hour final written examination will consist of questions related to this subject.  It will reflect material in the prescribed readings, and in the work done for class discussions and assignments.