Course Title: Photographic Business Management

Part A: Course Overview

Course Title: Photographic Business Management

Credit Points: 12

Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 1 2006,
Sem 1 2007,
Sem 1 2008,
Sem 1 2011,
Sem 1 2012,
Sem 1 2013,
Sem 1 2014,
Sem 2 2009,
Sem 2 2010

Course Coordinator: Alex Syndikas

Course Coordinator Phone: +61 3 9925 3804

Course Coordinator

Course Coordinator Location: Building 36 Level 2 Room 04

Pre-requisite Courses and Assumed Knowledge and Capabilities

Although there is no assumed knowledge related to financial and managerial issues, it is assumed that you will have an understanding of the photographic industry to which you would like to belong.

Course Description

This course aims to assist you to develop an understanding and proficiency with industry standard, contemporary business and marketing practices within the photographic domain. In so doing, the course will indicate and reinforce how you might relate and engage with your chosen areas of photographic specialization either in Australia and/or overseas.

Objectives/Learning Outcomes/Capability Development

In this course you will develop an understanding of key aspects relevant to the photographic industry and you will:

  • Possess an understanding of management practices in the photographic industry
  • Be aware of basic financial management techniques and statutory reporting obligations
    • Develop an awareness of marketing opportunities related to the industry
    • Understand professional aspects specific to the area of business in your chosen sector of the industry, with particular emphasis on self-employment..
      • Achieve a level of managerial skill to enable you to function more effectively in today’s competitive business environment.
        • Critically examine and discuss various aspects of professional industry practice.
        • Consider different modes of presentation style, and the associated marketing opportunities that each may generate.
          • Plan your entry into the industry through focused market appraisal of your area of specialization.
          • Discuss and marketing requirements for the global Photography industry.
          At the conclusion of this course you will be able to successfully deal with business and marketing issues arising from professionally oriented, industry practice. This course is concerned with management of a photographic business and related financial matters and will act as a bridge between your final year as a student and the imaging industry area of your choice.

          • situate and apply your practice according to your chosen area in the global industry
          • research within a professional and academic framework

          Overview of Learning Activities

          This course will be delivered via a series of lectures and class presentations by an industry practitioner. Through specific assignments, discussions and class presentations, you will explore the requirements for undertaking a successful photographic business. You are expected to engage in personal research and assignment work during your ’Non Contact Hours’

          The classes will address the following three areas via Assignment Briefs and peer review presentations:

          • Financial Aspects
          • Management Aspects
          • Marketing Aspects

          Overview of Learning Resources

          Learning Resources will be made available in class, on Blackboard and via the course server. Your are also expected to consult some basic references for terms and background ideas, as well as explore diverse sources, including:

          • ACMP Good Business Guide
          • Copyright Council of Australia Publications

          Overview of Assessment

          All tutorials and location sessions should be attended.  It allows the lecturer to inform you of your progress and to
          convey information relevant to the course.

          Three progressive submissions will made during the course of the semester and two final assignment submissions.
          Work is to be presented personally.