Course Title: Client Management

Part A: Course Overview

Course Title: Client Management

Credit Points: 12


Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

COMM2333

City Campus

Undergraduate

335H Applied Communication

Face-to-Face

Sem 2 2006,
Sem 2 2007,
Sem 2 2008,
Sem 2 2009

COMM2333

City Campus

Undergraduate

345H Media and Communication

Face-to-Face

Sem 2 2010,
Sem 2 2011,
Sem 2 2012,
Sem 2 2013,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 1 2017

COMM2366

Hong Kong Management Associatn

Undergraduate

335H Applied Communication

Face-to-Face

Offsh 1 09

COMM2384

RMIT University Vietnam

Undergraduate

345H Media and Communication

Face-to-Face

Viet1 2010,
Viet2 2010,
Viet3 2010,
Viet1 2011,
Viet2 2011,
Viet3 2011,
Viet1 2012,
Viet2 2012,
Viet3 2012,
Viet1 2013,
Viet2 2013,
Viet3 2013,
Viet1 2014,
Viet2 2014,
Viet3 2014,
Viet1 2015,
Viet2 2015,
Viet3 2015,
Viet2 2016,
Viet3 2016,
Viet1 2017,
Viet2 2017

COMM2554

Melbourne transfer to Vietnam

Undergraduate

345H Media and Communication

Face-to-Face

Sem 1 2015

Course Coordinator: Dr David Fouvy

Course Coordinator Phone: + 61 3 9925 2581

Course Coordinator Email: david.fouvy@rmit.edu.au

Course Coordinator Availability: by appointment


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

In this course you will develop the knowledge and skills to manage professional relationships in advertising between agencies and their clients and within advertising agencies. You will investigate the advertising industry, advertising roles and alternative organisation structures within the context of commercial business practice. You will learn the basic principles of account management and how to develop an environment of trust, respect and partnership with clients.

In the advertising industry, leadership, teamwork and effective negotiation skills are essential to be able to manage the needs and expectations of multiple stakeholders. These areas will be explored within this course. 


 


Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program learning outcomes:

  • Apply a body of theoretical and practical knowledge and specific skills in your discipline in which to base your professional practice or future study.
  • Apply initiative and judgement in planning, problem solving and decision making in your professional practice or future study.


 For students enrolled in the Bachelor of Communication - Professional Communication (BP222), you will develop the following program learning outcome:

  • Critically analyse and apply a diverse and industry relevant body of knowledge and skills to the field of media and communications in a global context.


Upon successful completion of this course, you will be able to:

  • Analyse and interpret the dynamics of professional advertising relationships within a business context.
  • Critique and apply relevant advertising theory to leading and managing advertising agency clients.
  • Examine global industry practice, and propose and evaluate alternative solutions to client management problems.
  • Discuss and apply the skills and theory of negotiation in an advertising context.

 


Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Advertising students. The Library has produced a subject guide that includes quality online and print resources for your studies: http://rmit.libguides.com/advertising

The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian.


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include essays, reports, reflective papers, creative projects and presentations, individually and in groups. Assessment will cover both theoretical and practical aspects of your learning.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment