Course Title: Strategy

Part A: Course Overview

Course Title: Strategy

Credit Points: 12


Course Code




Learning Mode

Teaching Period(s)


City Campus


660H Graduate School of Business and Law


Sem 1 2006,
Sem 2 2006,
Sem 2 2007,
Sem 2 2008,
Sem 2 2009,
Sem 1 2010,
Sem 2 2010,
Sem 1 2011,
Sem 2 2011,
Sem 2 2012,
Sem 2 2013,
Sem 1 2014,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 2 2016,
Sem 2 2017


RMIT University Vietnam


660H Graduate School of Business and Law


Viet1 2007,
Viet2 2007,
Viet3 2007,
Viet1 2008,
Viet2 2008,
Viet3 2008,
Viet1 2009,
Viet2 2009,
Viet3 2009,
Viet1 2010,
Viet2 2010,
Viet3 2010,
Viet1 2011,
Viet2 2011,
Viet3 2011,
Viet1 2012,
Viet2 2012,
Viet3 2012,
Viet1 2013,
Viet3 2013,
Viet2 2014,
Viet1 2016,
Viet2 2016,
Viet3 2016


RMIT Vietnam Hanoi Campus


660H Graduate School of Business and Law


Viet2 2008

Course Coordinator: Dr Tim O'Shannassy

Course Coordinator Phone: +61 3 9925 0111

Course Coordinator Email:

Course Coordinator Location: Graduate School of Business and Law, Cnr Victoria and Russell Sts, Melbourne, Victoria, 3000

Pre-requisite Courses and Assumed Knowledge and Capabilities

Required Prior Study
050974 - Design Thinking for Business (BUSM4534/BUSM4535 or equivalent course code)

Course Description

Strategy is a course designed to expose you to a strategic perspective on issues that concern an organization as a whole. The course draws on and integrates concepts from most of the other MBA courses which focus on specific areas of operating a business i.e. functional areas of marketing, finance, accounting, human resource management, operations management) and uses these insights to aid in the development of novel and competitive solutions to complex business problems and opportunities. The course covers the evolution of the field of strategy and the need to balance strategy process, content and context.

Objectives/Learning Outcomes/Capability Development


On successful completion of this course you will be able to:

  1. Apply business concepts to construct a strategic plan for a business.
  2. Create a sustainable competitive strategy for an ongoing business entity
  3. Develop strategies alternatives using design thinking to facilitate organisational decision-making and problem solving
  4. Demonstrate an understanding of legal, ethical social, economic and environmental implications of business processes

Overview of Learning Activities

In this course you will be encouraged to be an active learner. Your learning will be supported through various in-class and online activities comprising individual and group work. These may include quizzes; assignments; prescribed readings; sourcing, researching and analysing specific information; solving problems; conducting presentations; producing written work and collaborating with peers on set tasks or projects.

Overview of Learning Resources

Various learning resources are available online through myRMIT/Blackboard. In addition to topic notes; assessment details and a study schedule you may also be provided with links to relevant online information; readings; audio and video clips and communication tools to facilitate collaboration with your peers and to share information.
Resources are also available online through RMIT Library databases and other facilities. If you require assistance with the RMIT library facilities contact the Business Liaison Librarian for your school. Contact details for Business Liaison Librarians are located online on the RMIT Library website.
Additional resources and/or sources to assist your learning will be identified by your course coordinator will be made available to you as required during the teaching period.

Overview of Assessment

The assessment tasks, their weighting and the course learning outcomes to which they are aligned are as follows:

Assessment Task 1: 25%
Linked CLOs: 1, 3, 4

Assessment Task 2: 25%
Linked CLOs: 2, 3, 4

Final Examination: 50%
Linked CLOs: 1, 2, 4

Feedback will be provided throughout the semester in class and/or in online forums through individual and group feedback on practical exercises and by individual consultation.