Course Title: Managing Tourism

Part A: Course Overview

Course Title: Managing Tourism

Credit Points: 12

Course Code




Learning Mode

Teaching Period(s)


City Campus


630H Management


Sem 1 2007,
Sem 1 2008,
Sem 2 2009,
Sem 2 2010

Course Coordinator: Dr. Jiaying Zhang

Course Coordinator Phone: +61 3 -99251649

Course Coordinator

Course Coordinator Location: 108.10.04

Course Coordinator Availability: by appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This course provides an insight into tourism products, tourist markets, tourism impacts and destination management and marketing. This course will enable the learners to gain a fundamental understanding of tourism from a business management perspective and how tourism related business activities are organised in a disciplined and ethical manner. It also provides students opportunities to apply relevant tourism management theories and models to real life cases. Students will explore primary research techniques to enable the identification and analysis of practical problems and formulation of possible solutions to such problems. 

Objectives/Learning Outcomes/Capability Development

This course will help you develop your ability to:

• identify, analyse and solve problems;
• effectively integrate theory into real life practice;
• gain a good understanding of the industry’s needs and concerns;
• communicate ideas and learning outcomes to a variety of audiences; and
• enhance a range of sought-after employment skills, e.g. planning, team-work, time management, and self management.

On completion of this course you will be able to:
• evaluate the various marketing approaches employed in the tourism industry to market tourism products to various visitor segments;
• recognise the collective importance of the tourism industry components such as accommodation, travel and visitor services;
• identify the economic, social, cultural and environmental impacts of tourism and explore the ability in balancing the positive and negative aspects of such impacts;
• make assessment of the marketing and management practices adhered in various contemporary tourism business organisations; and
• conduct preliminary tourism research.

Overview of Learning Activities

A variety of class room and field activities, both  individual and in group are designed to help you achieve the learning outcomes specified above. They may include:

• lectures introducing concepts, models and frame works;
• structured tutorials designed to brainstorm questions, discuss and prepare assignments and receive feedback from your tutor;
• liaison with industry professionals and consumers;
• engagement in field tourism study which involves primary data collection;
• group discussion and question brainstorming;
• a range of oral and written assignments;
• independent work such as desk research, supplementary material reading and familiarity with the appropriate citation and referencing format (Harvard).

Overview of Learning Resources

Apart from the text book, there will be lecture notes, seminar readings and other supplimentary references available on the Learning Hub (Blackboard).

Overview of Assessment

You will be assessed on your understanding of the relevant tourism management theories and models and on your ability to apply them to the analysis of a real life case. The assessible tasks include both individual and group work in written and oral format. Students must submit all pieces of assessment and achieve an aggregate mark of at least 50%.