Course Title: Facilities and Event Management

Part A: Course Overview

Course Title: Facilities and Event Management

Credit Points: 12

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
BUSM2447	City Campus	Undergraduate	630H Management	Face-to-Face	Sem 1 2007, Sem 2 2007, Sem 1 2008, Sem 2 2008, Sem 1 2009, Sem 1 2010

Course Coordinator: Dr. Jiaying Zhang

Course Coordinator Phone: +61 3 99251649

Course Coordinator Email:jiaying.zhang@rmit.edu.au

Course Coordinator Location: 108.06.52

Course Coordinator Availability: by appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities

None

Course Description

This course is purposefully designed to make the learner to take note of the immense contribution of the event tourism industry since the 1990s to urban and regional economies within Australia and the Asia –Pacific. The major objective of the course is to encourage the learner to understand the phenomenal growth, coupled with the increased consumer awareness and choice for the event industry to ensure its sustained development in the future. The course will examine and assess the various project management and marketing strategies employed in present times to organize various tourism related special events, conventions and stage the tourism shopping precincts as draw cards of tourism inside Australia and overseas.

Objectives/Learning Outcomes/Capability Development

This course will assist you to develop your ability to :
• contribute to decisions within diverse political, economic, environmental and social contexts;
• engage with business activities in a disciplined and ethical manner;
• demonstrate an ability to work collaboratively;
• communicate ideas, intentions and outcomes clearly to a variety of audiences;
• contribute to the management of business in contemporary organizations.

The course will contribute to your ability to:
• uderstand the necessity of organizing special and hallmark events in order to boost the image of a tourist destination;
• develop critical and analytical thinking necessary for the staging of special events and conventions inside urban regions by making use of the existing leisure avenues;
• make use of the available communication and marketing channels to organize and sell special event products to suitable markets;
• demonstrate the competency to identify the appropriate leisure and business facilities within different social and environmental contexts to organise successful tourism events;
• demonstrate high level of interpersonal skills necessary for the mobilization of appropriate human resources to host various special events inside huge urban retail commercial structures;
• show adequate competence in the preparation of proposals that showcase and market the urban and regional leisure facilities in the global event market.

Overview of Learning Activities

A variety of class room and field activities, both  individual and in groups will be used to help you achieve the learning outcomes specified above.

They may include:

• lectures introducing concepts, models and frame works.
• structured face to face seminars to discuss and present effectively for debate the prevailing regional and global event tourism and facility management and marketing issues; • deconstruction of chosen event tourism research topic concerning event tourism and facility management and marketing and make a rational assessment of the discussions and conclusions forwarded;
• engage in group study to ascertain the prevailing event tourism facility management and marketing efforts within Australia and the Asia-Pacific and present findings through seminars and reports;
• by making use of RMIT Online course resources available at Blackboard pertaining to the dynamic regional and global event tourism industry and contribute critically on set topics through discussion forum.

Overview of Learning Resources

Apart from the prescribed text, there will be lecture notes and seminar readings for discussion purposes and the same will be made available through RMIT Distributed Learning System. A wide range of supplementary resources including journal articles and additional texts will also be available through RMIT library and on-line databases.

Overview of Assessment

Assessment such as full-fledged examinations, individual seminar presentations, critical deconstruction of specific research contribution, case study and group projects will test and assess your individual comprehension of the subject matters and issues.