Course Title: Techniques of Strategic Analysis

Part A: Course Overview

Course ID: 040064

Course Title: Techniques of Strategic Analysis

Credit Points: 12

Course Code




Learning Mode

Teaching Period(s)


City Campus


660H Grad School of Business


Sem 2 2007

Course Coordinator: Professor Clive Morley

Course Coordinator Phone: +61 3 9925 5765

Course Coordinator Email:

Course Coordinator Location: level 15, building 108

Pre-requisite Courses and Assumed Knowledge and Capabilities

This course is available to part-time Research Candidates enrolled in the Doctor of Business Administration. The pre-requisites for the DBA include successful completion of a MBA or equivalent.

Course Description

This course comprises of three modules: The first (module A) concentrates on data definition and gathering issues, including questionnaires and surveys. The second (module B) is concerned with the understanding and use of a variety of statistical analysis techniques. The third (module C) is concerned with investigating the future as a key dimension of strategic management. Three approaches to the future are considered - forecasting, managing and understanding.

Objectives/Learning Outcomes/Capability Development

Module A will develop Candidates’ capabilities in data definition, collection and measurement techniques, to address business and research problems; and introduce Candidates to the use of academic literature, through consideration of the problem of unobservables.
Module B will increase Candidates’ knowledge of statistical, and especially multivariate, analysis techniques, their ability to critically evaluate research studies carried out using such techniques and to provide them with practical skills in the application of multivariate analysis techniques.
Module C will develop Candidates’ understanding of advanced means and methods of planning for and focusing on the future as an essential component of strategic management.

On completion of this course candidates will have a strengthened and deepened appreciation of how the future dimension in strategy can be handled, and the usefulness of various tools and techniques for forecasting and envisaging the future.

Knowledge: Material covered and provided in classes will cover both ‘classic’ and current theoretical and practice issues. Written work will require demonstration of knowledge of relevant theory.

Creative: Readings, class discussions and assessment tasks will aim to develop candidates’ ability to creatively apply theories to practical situations.

Critical: Debate and discussion as well as written work will emphasize the need for critical thinking and the ability to demonstrate a critical perspective.

Responsible: The importance of business ethics and personal integrity will be integrated into class material and discussion.

Employable: This course involves substantial self-directed learning and candidates will be required to be self-motivated and adaptable, with good communication skills. Successful completion of the assessment will require an appreciation of practical factors and complex issues commonly faced in business.

Life-long learners: The importance of refinement & development of the skills through practical, critical experience will be stressed. Amongst other objectives assessment will require students to think broadly, take in new concepts and explore possible effects of competing influences as part of their professional development.

Potential leaders: This course integrates aspects of theory with practice, and contributes to the development of leadership traits such as vision, communication and strategic thinking.

As in capability development

Overview of Learning Activities

Face to face seminars will be lead by the course co-ordinator, with learning taking place through lectures, demonstrations, arising discussions and projects, including a forecasting or futurology task.
The content and process of teaching and learning will be reviewed through ongoing feedback. Candidates are expected to take responsibility for their own learning and manage their time accordingly.

Overview of Learning Resources

References/resources/articles will be provided in class. Candidates will also need to engage in literature searches for relevant material for class exercises and assessment tasks.

Overview of Assessment

Assessment is available as a Pass or Fail grade only in this course. Candidates must complete each assessment task to pass this course. Three assignments will be set.
For Module A, Candidates’ task is to design a short questionnaire on a topic of their choice, and discuss and review this, and the questionnaires of other candidates, in a seminar.
Module B requires the completion of a project using multivariate techniques chosen by the candidate from those considered in the course.
Module C involves a project in which each candidate will explore the future in a way that they find appropriate and useful.