Course Title: Aviation Supply and Demand Interfaces

Part A: Course Overview

Course Title: Aviation Supply and Demand Interfaces

Credit Points: 12.00

Course Code




Learning Mode

Teaching Period(s)


City Campus


115H Aerospace, Mechanical & Manufacturing Engineering

Distance / Correspondence

Sem 1 2009,
Sem 2 2009


City Campus


115H Aerospace, Mechanical & Manufacturing Engineering

Distance / Correspondence or Face-to-Face

Sem 2 2008


Air Transport Training College


115H Aerospace, Mechanical & Manufacturing Engineering

Distance / Correspondence

Offsh 3 08

Course Coordinator: Graham Matthews

Course Coordinator Phone: +61 3 99258068

Course Coordinator Email:

Course Coordinator Location: 57.3.30

Course Coordinator Availability: Please email for appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

Course Description

The aim of this course is to give you an understanding of how the aviation supply chain needs to address meeting the sales and marketing promise.

There are three modules:

Structure of demand in the aviation supply chain – for both passenger and cargo services.

Planning and managing demand in the aviation supply chain.

Planning and managing capacity in the aviation supply chain.

Objectives/Learning Outcomes/Capability Development


Overall Integrative Capability of an Aviation Management Graduate – Post Graduate:  Post graduate Aviation Management Programs aim to graduate practitioners with responsible and professional work practices, proactive problem identification skills, innovative problem solving abilities and empowering communication within a global context and perspective

Capability Descriptor/dimension

Personal Development

Awareness of and commitment to one’s own set of values.
Observance of professional ethics.
Taking responsibility and participating in one’s own career planning and development.
Acting as a Reflective Practitioner leading to a personal continuous improvement process.
Engagement in and commitment to career-long learning.


Balance of the technical, economic, environmental and social demands of an industry-based situation.
Protection of safety, health and welfare.
Problem solving and decision making Model organizational problems using a systems framework, recognising the impact on sub- and related systems.
Use of a wide range of problem solving tools and techniques.
Selectivity in the choice of data to be used to support decision-making.
Access to information from a wide range of sources, discerning values, bias and usability.

Technical Competence

Conceptualise, plan, design and manage the interface between human and technical systems.
Perform a range of analytical tasks as appropriate to the specialization within the industry.
Design and conduct diagnostic activities within the specific industry discipline.

Teamwork and Leadership

Operate effectively within a complex organisational setting.
Manage multiple hierarchical relationships.
Work effectively within a team.
Exhibit appropriate and effective professional behaviours in the team environment.
Provide constructive feedback to colleagues.
Resolve conflict within the team.
Work with members of other disciplines in a team with conflicting needs.


Communicate effectively - that is to listen, observe, speak, and write.
Communicate results and outcomes qualitatively, quantitatively, graphically, electronically and textually to subordinates, colleagues and senior management.
Communicate processes of thinking and reflection to subordinates, colleagues and senior management.

Learning Outcomes and Objectives

On completion of this course, you will have a knowledge and understanding of:

The creation and management of demand for aviation supply chain services;
The role of the supply chain in delivering what has been promised – customer service, in-full, on-time, error-free delivery;
How to assess capacity requirements – and ways of balancing capacity and demand; and
Planning and managing capacity in the aviation supply chain.

This course will also develop critical personal and professional capabilities required of an Aviation professional such as high level communication skills, ethical practice, focus on sustainable practice in competent problem solving in a team context. This is integrated as part of the action research methodology used in this course.

Overview of Learning Activities

The focal strategy utilised in the whole course is the Management Learning Team (MLT). This group represents a project team whose members carry a dual responsibility. Firstly, MLT members carry a responsibility to the team for the learning and development of each member, and secondly, a responsibility for their own personal learning.

MLT’s are encouraged to explore the resources of the team for problem solving and addressing issues prior to seeking the guidance or assistance of an academic staff member.

The specific learning activities include:

On-call Consultation
Directed Research
Self-directed Learning

Overview of Learning Resources

Texts and readings will be as specified in the Course Guide.

Overview of Assessment

Work Integrated Learning:

This course complies with the University’s WIL policy in that the courseware and assessment tasks were designed and developed by an industry practitioner to demonstrate current best practice. Furthermore all teaching and assessment is carried out by an industry practitioner teaching part time for the Program. Assessment tasks are focused on linking and applying theory studied to a real organisational problem or issue.

Assessment Tasks:

There will be three pieces of assessment:

Assignment #1 Part A - Group or individual assignment (1,500 words)

Assignment #1 Part B - 10 Minute Presentation  

(Total weighting 15%)

Assignment #2 Individual Case Study Assignment including a reflective element addressing optimum processes (2,500- 3,000 words) - weighting 35% 

Assignment #3 - Individual Research Assignment (4,000-4,500 words) - weighting 50%