Course Title: Digital Communication for Fashion

Part A: Course Overview

Course Title: Digital Communication for Fashion

Credit Points: 12


Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


350H Fashion & Textiles


Sem 1 2010,
Sem 1 2012,
Sem 2 2012,
Sem 1 2013,
Sem 1 2014,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017,
Sem 2 2018,
Sem 1 2019,
Sem 2 2019

Course Coordinator: Kate Kennedy

Course Coordinator Phone: +61 3 9925 9257

Course Coordinator Email:

Course Coordinator Location: Brunswick campus

Course Coordinator Availability: by appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This course will enable you to research, analyse and evaluate computer-aided design in the key areas of communication, management and design relevant to fashion entrepreneurship.

You will investigate and analyse fashion industry relevant computer aided design and multimedia software and apply them to achieve professional business reports and creative presentations. Through research, analysis and determination you will gather information that demonstrates knowledge of copyright in a Global entrepreneurial Fashion and Textile business environment.

You will research and develop portfolios within web based online communication platforms that demonstrates a mastery of digital processes in new technologies relevant to fashion entrepreneurship.

Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program learning outcomes:

  • Research and creatively solve problems, demonstrating expert judgment and ethical responsibility relating to your professional practice in fashion entrepreneurship.
  • Professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences while working with cultural differences in an appropriate manner.
  • Master a body of knowledge and specific technical and research skills to recognize and apply relevant advanced technologies within fashion organizations/your professional field.
  • Investigate emergent global entrepreneurial issues and strategically respond to their impact in the fashion and textiles industry.

In this course you will develop the following program learning outcomes:

  • Research and evaluate current and emergent developments in computer aided design applications relevant to fashion entrepreneurship.
  • Demonstrate the capability to generate CAD digital projects relevant to a variety of contemporary fashion entrepreneurship visual communication modes in an ethically responsible way.
  • Create, justify and communicate propositions that demonstrate mastery in a variety of CAD interactive digital media applicable to fashion entrepreneurship.

Overview of Learning Activities

This course consists of lectorial blended learning, hybrid mini lecture/tutorial mode Lectorials underpin a student-centred learning philosophy.

As part of the course program you will be engaged in workshops, interactive class activities, group discussions and class presentations.
Your scholarship will focus on specific fashion industry research topics derived from fashion industry, community organisations and or global fashion research opportunities.

Reviewing current literature will enable completion of set tasks. Resources and online materials will be included to facilitate learning.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides.

The Library provides guides on academic referencing and subject specialist help via your Liaison Librarians.

RMIT will provide you with resources and tools for learning in this course through our online systems.

Weekly reading on Canvas: Books, articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning Fashion and Textiles Library Guides.

It is recommended that students proactively search and access additional resources in relation to specific topics. Academic journal articles and fashion business magazines such as the Business of Fashion and Women’s Wear Daily are an excellent source of the most up-to-date research findings on specific topics. You are also encouraged to read newspapers, fashion magazines and mass media journals to track contemporary issues around fashion entrepreneurship. However, it is important to remember that while students can readily access huge amount of information from the Web, care must be exercised in recognizing the value and accuracy of information from this source.

The Fashion and Textiles subject guide includes information on how to find information on merchandising, marketing, consumers, industry and company reports. It also includes resources on professional practice.

For advice and assistance with learning and information on a range of resources available to support your academic success contact Study and Learning Centre.


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes as demonstrated in a range of assessment tasks.

Assessment will cover both theoretical and practical aspects of your learning.  Tasks include: written reviews, digital references, online communication, reports and presentations. Formative and summative feedback will be given on all assessment tasks progressively throughout the semester.

Your course assessment conforms to RMIT assessment principles, regulations, policies and procedures which are described and referenced under ’Assessment’ at:

If you have a long-term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact Equitable Learning Services if you would like to find out more.