Course Title: Fashion Merchandise Management

Part A: Course Overview

Course Title: Fashion Merchandise Management

Credit Points: 12


Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG1290

Brunswick Campus

Postgraduate

350H Fashion & Textiles

Face-to-Face

Sem 1 2009,
Sem 2 2009,
Sem 1 2010,
Sem 2 2010,
Sem 1 2011,
Sem 2 2011,
Sem 2 2012,
Sem 2 2013,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017

Course Coordinator: Dr. Carol Tan

Course Coordinator Phone: +613 9925 1302

Course Coordinator Email: caroline.tan@rmit.edu.au

Course Coordinator Location: Brunswick

Course Coordinator Availability: By appointment only


Pre-requisite Courses and Assumed Knowledge and Capabilities

Assumed knowledge:
Marketing, marketing management and implementation.

 


Course Description

The course will develop your knowledge of retail fashion buying encompassing theoretical models and practical applications relevant to current global practises in fashion merchandising management.

It will provide a framework to utilise creative and analytical skills in developing a retail fashion product range. Also incorporated is strategic decision making in merchandising management. This will include the study and application of buying processes and selection, research and analysis, range planning, promotions, retail and the product development process.

You will learn the practical challenges of the retail environment and how to incorporate the creativity of trends into fashion ranges that will eventuate into commercial success.


Objectives/Learning Outcomes/Capability Development

On successful completion of the course you will be able to:

  • Develop your capability to critically analyse, interpret, synthesise and manage current fashion and textiles merchandising management issues.
  • Critically analyse financial data and implement merchandise formulas for effective planning
  • Develop entrepreneurial thinking to strategically plan and manage the implementation of new directions and challenges in fashion range management.
  • Research and creatively solve problems, demonstrate expert judgement and ethical responsibility relating to the marketplace in terms of the consumer, competitors, trends and organisational objectives.
  • Master the retail buying skills of planning, sourcing and fashion merchandise selection.
     


In this course you will develop the following program learning outcomes:

  • Research and creatively solve problems, demonstrating expert judgment and ethical responsibility relating to your professional practice in fashion entrepreneurship.
  • Critically analyse, synthesise and reflect on complex theories and recent developments, both local and international, at a micro and macro level, to extend and challenge knowledge and practice in fashion entrepreneurship.
  • Professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences while working with cultural differences in an appropriate manner.
  • Implement research methodologies and methods to design and execute substantial applied and research projects, evaluate the outcomes and contribute to the fashion and textiles profession and the field of knowledge in fashion entrepreneurship.
  • Master a body of knowledge and specific technical and research skills to recognize and apply relevant advanced technologies within fashion organizations/your professional field.
  • Investigate emergent global entrepreneurial issues and strategically respond to their impact in the fashion and textiles industry.
     


Overview of Learning Activities

This course consists of lectures and tutorials that will operate in workshop format.

Work Integrated learning will be utilised in the format of Industry Speakers, Field trip and an Industry project.

As part of the course program you will be engaged in interactive class activities, group discussions and class presentations.

Your learning will also be derived from your own industry research which will include contact with external organisations. Current reading and trend research will enable completion of set tasks.
 


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides

The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarians.
 


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.

Assessment may include industry projects,  business report, presentation and tutorial exercises and interactive participation.  Feedback will be given on all assessment tasks.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: http://www.rmit.edu.au/policies/academic#assessment

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.