Course Title: Internal Communication and Change Management

Part A: Course Overview

Course Title: Internal Communication and Change Management

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


335H Applied Communication


Sem 1 2008,
Sem 1 2009


City Campus


345H Media and Communication


Sem 1 2010,
Sem 1 2011,
Sem 1 2012,
Sem 1 2013,
Sem 1 2014

Course Coordinator: Justin Rogers

Course Coordinator Phone: +61 3 9925 2000

Course Coordinator Email:

Course Coordinator Location: Building 9, level 5, City Campus

Course Coordinator Availability: As advised

Pre-requisite Courses and Assumed Knowledge and Capabilities

Pre-requisite COMM1161 Introduction to Public Relations COMM2143 Strategic PR Planning

Course Description

The course explores the theory and practice behind planned internal communication activities in contemporary organisations. This includes communication directed toward employees, membership networks and other groups in  which both the disseminators and recipients of communication can be seen as part of a  shared interest group. The course gives particular emphasis to internal communication activities directed toward addressing processes of organisational, technological, industrial, ownership or other types of major change.

Objectives/Learning Outcomes/Capability Development

In this course, you will develop the following capabilities:

  •  professional writing and presentation skills
  • ability to relate ethical standards to public relations practice
  • ability to analyse and discuss global context of public relations practice
  • problem solving and analytical skills
  • ability to research plan implement and evaluate public relations project
  • project management and teamwork skills

On successful completion of this course, you will be able to:

  • integrate the key external and internal organisational drivers of change and its effects on the internal communication practice and practitioner.
  • analyse, critically consider and creatively plan a communication strategy (and tactics) considering the various constructs discussed in an organisation and its environment, to facilitate change
  • analyse, debate  and present current issues demonstrating theoretical knowledge and insight.

Overview of Learning Activities

The course will take a face to face approach in its delivery with a range of learning activities that include lectures, tutorials, group and class discussion and group activities. You will gain most of the core course concepts through practical work and material provided in the lectures and seminars

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources.You will be expected to seek further resources relevant to the focus of your own learning.

Overview of Assessment

You will be assessed on how well you meet the course’s leaning outcomes and on our development against the program capabilities. Assessment will cover both theoretical and practical aspects of your learning. Assessment may include a test, a group project involving research articles; and a communication program.


Assessment will occur during the course and at the end of the course.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.

Your course assessment conforms to RMIT assessment principles, regulations, policies and procedures which are described and referenced in a single document.