Course Title: Media Relations
Part A: Course Overview
Course Title: Media Relations
Credit Points: 12.00
Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
COMM2358 |
City Campus |
Undergraduate |
335H Applied Communication |
Face-to-Face |
Sem 2 2008, Sem 2 2009 |
COMM2358 |
City Campus |
Undergraduate |
345H Media and Communication |
Face-to-Face |
Sem 2 2010, Sem 2 2011, Sem 2 2012, Sem 2 2013, Sem 2 2014 |
Course Coordinator: Caroline van de Pol
Course Coordinator Phone: +61 3 9925 3552
Course Coordinator Email: caroline.vandepol@rmit.edu.au
Course Coordinator Location: Building 9, level 5, City Campus
Course Coordinator Availability: By appointment
Pre-requisite Courses and Assumed Knowledge and Capabilities
COMM1161 Introduction to Public Relations
COMM2360 Public Relations Writing for the Media (or equivalent)
Course Description
The course aims to give you an understanding of the context and operations of modern news media, in the context of developing professional media relations skills to work effectively with journalists and others in professional media roles. This course explores of the practice of modern media relations within relevant theoretical frameworks.
Objectives/Learning Outcomes/Capability Development
This course contributes to the following graduate capability outcomes:
- high level written and verbal communication skills
- professional writing and presentation techniques
- ability to relate ethical standards to PR practice
- ability to analyse and discuss global contexts of PR practice
- project management and teamwork skills
At the end of this course you will be able to:
- consider the basic ingredients of "media relations" and how best to meet professional PR objectives, and those of media practitioners, in media relations practice
- articulate key theoretical frameworks that underpin, and apply to, media relations practice
- contextualise the working practices, needs and priorities of media practitioners in relation to relevant local and international PR and media sector trends/developments
- apply relevant ethical and regulatory considerations to media relations practice
Overview of Learning Activities
Learning in this course will be through lectures and tutorials, class exercises, simulations and guest presentations.
Overview of Learning Resources
There is no prescribed text in this course. You will be directed to relevant readings and other learning resources as appropriate from week to week. Online tools such as Turnitin, an academic integrity tool, are used in this course.
Overview of Assessment
Your assessment will be in written and verbal presentation form. It will be completed in class exercises and discussions, and in learner-directed time. There will be group and individual assessments.