Course Title: Visual Communication and Design 3

Part A: Course Overview

Course Title: Visual Communication and Design 3

Credit Points: 90.00

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

COMM5891

City Campus

Preparatory

360T Education

Face-to-Face

 Term1 2020

Course Coordinator: Lynette Weber

Course Coordinator Phone: +61 3 99254270

Course Coordinator Email: lynette.weber@rmit.edu.au

Course Coordinator Location: 108.5.7

Course Coordinator Availability: email for appointment


Pre-requisite Courses and Assumed Knowledge and Capabilities

No pre-requisite for Unit 3


Course Description

The Visual Communication Design study examines the way visual language can be used to convey ideas, information and messages in the fields of communication, environmental and industrial design. Designers create and communicate through visual means to influence everyday life for individuals, communities and societies. Visual communication design relies on drawing as the primary component of visual language to support the conception and visualisation of ideas. Consequently, the study emphasises the importance of developing a variety of drawing skills to visualise thinking and to present potential solutions.


Objectives/Learning Outcomes/Capability Development

Visual communication design can inform people’s decisions about where and how they live and what they buy and consume. The visual presentation of information influences people’s choices about what they think, what they need or want. The study provides students with the opportunity to develop informed, critical and discriminating approaches to understanding and using visual communications, and nurtures their ability to think creatively about design solutions. Design thinking, which involves the application of creative, critical and reflective techniques, supports skill development in areas beyond design, including science, business, marketing and management.


Learning outcome 1

On completion of this unit the student should be able to create visual communications for specific contexts, purposes and audiences that are informed by their analysis of existing visual communications.

 Learning outcome 2

On completion of this unit the student should be able to describe how visual communications are designed and produced in the design industry and explain factors that influence these practices.

 Learning outcome 3

On completion of this unit the student should be able to apply design thinking skills in preparing a brief, undertaking research and generating a range of ideas relevant to the brief.


Overview of Learning Activities

Face to face learning

Freehand and instrumental drawing

Research including online

Use of softwear programs


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

RMIT will provide you with the textbook;

Viscomm - Second Edition

Cambridge University Press


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program capabilities.

Assessment may include;

  • folio of visual communications for specific contexts, purposes and audiences that are informed by their analysis of existing visual communications.
  • An essay and class presentation of national and international practitioners